D2C Lead

Location: Noida (Sector 142, walkable from Aqua Line Metro)

Work Mode: Monday to Friday (WFO) (Alternate SAT OFF and rest WFH)

About US

We are India's first Psychodermatology skincare brand, built at the intersection of skincare, wellness, and mental wellbeing, with products designed to address the visible effects of stress on the skin through science-backed formulations and holistic wellness solutions.

About the Role

We're looking for a commercially driven and entrepreneurial D2C Lead to own and scale our direct-to-consumer business end-to-end — from revenue and customer acquisition to conversion, retention, and profitability. This is a newly created role for someone who wants to build a D2C growth engine from the ground up, working closely with Brand, Performance Marketing, Product, Supply Chain, and Customer Experience teams, with 2-3 direct reports supporting execution.

What You Will Do

1. Own end-to-end D2C revenue, growth targets, and business performance, including budgets, forecasting, and profitability.
2. Plan and optimize customer acquisition across Meta, Google, and other digital channels, working with performance marketing teams/agencies to improve CAC and ROAS.
3. Own the D2C website's performance — UX, product pages,



landing pages, checkout, and conversion funnels — to improve conversion and reduce cart abandonment.
4. Build customer retention strategies via WhatsApp, email, SMS, loyalty programs, and remarketing to drive repeat purchases and LTV.
5. Track and report on key metrics (revenue, CAC, ROAS, AOV, LTV, conversion rate, repeat purchase rate, contribution margin).
6. Coordinate product launches, offers, campaigns, and inventory planning cross-functionally to maximize D2C growth.

What We're Looking For

1. 5-7 years of experience in D2C, e-commerce growth, digital business, or online sales.
2. Hands-on experience at a D2C startup (strongly preferred, not limited to beauty/skincare - candidates from any product category will be considered).
3. Solid understanding of website analytics, performance marketing, CRM, and conversion optimization.
4. Hands-on knowledge of Shopify or a comparable e-commerce platform, along with tools like GA4.
5. Strong grasp of D2C unit economics, profitability, and data-driven decision-making.
6. Comfortable operating as an individual contributor as well as managing a small team.

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