Designation – Team Lead – Copywriter

Location - Koramangala, Bangalore

Years of Experience - 4+ years of experience

About the Role

We are looking for a Team Lead – Copywriter with a strong creative instinct, strategic mindset and passion for storytelling. The role will focus on developing impactful creative concepts and compelling copy for social media campaigns across diverse brands and industries.

The ideal candidate should be able to translate brand objectives into engaging creative ideas, develop campaign narratives, and lead the copywriting process from ideation to execution. This role requires someone who can think beyond captions, understand audience behaviour, identify cultural and digital trends, and create communication that makes brands stand out.

Key Responsibilities

- Creative Strategy & Conceptualisation: Develop creative concepts, campaign ideas and communication strategies for social media platforms, aligned with brand objectives and target audiences.
- Social Media Copywriting: Write engaging, original and impactful copy for social media campaigns, including static creatives, carousels, reels, videos, campaign properties and other digital formats.
- Campaign Development: Lead the ideation and development of creative campaigns, ensuring a strong narrative, consistent messaging and originality across deliverables.
- Brand Voice & Storytelling: Understand different brand identities and establish distinctive tones of voice, ensuring consistency and relevance across social media communication.
- Strategic Thinking: Translate marketing objectives and consumer insights into creative communication that drives engagement, brand recall and campaign effectiveness.
- Team Leadership: Lead, mentor and guide the copywriting team, review creative outputs, provide constructive feedback and maintain high standards of creative quality.
- Cross-functional Collaboration:



Work closely with art directors, designers, social media teams and account managers to ensure seamless execution of creative concepts.
- Client Collaboration: Participate in creative presentations, communicate campaign rationale and incorporate client feedback while protecting the creative integrity of the work.
- Trend & Cultural Relevance: Stay updated with social media trends, internet culture, emerging formats and audience conversations to develop timely and relevant creative communication.

Required Skills & Qualifications

- Proven experience in creative copywriting, preferably within a digital marketing or advertising agency.
- Strong portfolio showcasing social media campaigns, creative concepts, brand storytelling and original copy.
- Excellent command of written English and strong storytelling abilities.
- Ability to think strategically and translate brand objectives into creative campaign ideas.
- Experience in leading or mentoring a team of copywriters.
- Robust understanding of social media platforms, digital culture and evolving content formats.
- Ability to adapt writing styles and brand voices across multiple industries and audiences.
- Strong conceptualisation, presentation and communication skills.
- Ability to manage multiple projects, deadlines and creative requirements simultaneously.

What We Are Looking For:

A creative thinker who can combine strategic thinking with exceptional writing skills, lead a team of creative professionals and consistently develop distinctive social media campaigns that capture attention and build memorable brands.

About Lyxel&Flamingo;

Lyxel&Flamingo; is an all-in-one digital marketing solution for businesses, operating at the intersection of art, design, and technology. Our multi-competence, left-brain-right-brain approach creates powerful solutions for brands in an increasingly disruptive world.

For more information, please visit lyxelandflamingo.com.

📌 TL - Copy Writer (Bengaluru)
🏢 Lyxelu0026Flamingo (Lu0026F)
📍 Bengaluru