LIC MUTUAL FUND VRM Team Lead Location: Mumbai Department: Sales / Distribution Reporting To: Regional Head / National Sales Head Mandatory Skills • Mutual Fund Distribution • Distributor/IFA Relationship Management • Team Handling • SIP &

- AUM Growth Strategies • ARN Empanelment &
- Activation • Sales Target Management • CRM &
- MIS Reporting • NISM Certification • Strong Communication &
- Influencing Skills Position Summary The VRM Team Lead will lead a team of Virtual Relationship Managers responsible for driving distributor engagement, ARN empanelment, activation, sales mobilization, and relationship management through virtual channels. The incumbent will be accountable for achieving business targets, improving distributor productivity, developing team capability, and ensuring superior service delivery to mutual fund distributors.

Key Responsibilities Team Leadership &

- Performance Management • Lead, mentor and motivate a team of VRMs to achieve business and productivity targets.
- Monitor KPIs including daily calls, distributor coverage, activations, conversions and sales.
- Conduct regular performance reviews, coaching sessions and feedback discussions.
- Ensure adherence to organizational processes, compliance requirements and service standards.

Distributor

Engagement &

• Business Development • Drive new ARN empanelments and activation of dormant distributors.
- Build relationships with MFDs, IFAs and channel partners through virtual engagement.
- Increase distributor participation in SIP campaigns, NFOs and business initiatives.
- Support distributors with product information, market updates and sales opportunities. Sales &
- Revenue Growth • Drive mobilization across Equity, Debt, Hybrid, ETF, Index and FoF schemes.




- Achieve team targets related to Gross Sales, Net Sales, SIP registrations, AUM growth and market share.
- Identify business opportunities and implement strategies to enhance sales productivity.
- Track campaign performance and ensure achievement of assigned objectives. Training &
- Development • Identify skill gaps and develop capability-building initiatives.
- Conduct regular product, sales and process training sessions.
- Ensure team members remain updated on fund launches, market trends and regulatory developments. MIS &
- Reporting • Monitor team productivity using CRM and reporting tools.
- Prepare periodic reports on business performance, distributor engagement and target achievement.
- Analyze sales trends and suggest corrective actions wherever required.

Desired Candidate

Profile • Graduate/Post Graduate in any discipline.
- 5-8 years of experience in Mutual Funds, Asset Management, Wealth Management or Financial Services.
- Minimum 2-3 years of team handling experience preferred (tele-caller teams).
- Strong understanding of mutual fund products and distributor ecosystem.
- Experience in virtual sales, distributor engagement and relationship management.
- NISM Series V-A certification preferred.
- Excellent communication, leadership and stakeholder management skills.

Key Performance

Indicators (KPIs) • Gross and Net Sales • AUM Growth • SIP Registrations • Current ARN Empanelments • ARN Activations • Distributor Coverage &
- Engagement • Team Productivity Metrics • Campaign/NFO Mobilization

Job Locations

Corporate Office

( Job Code:LICMF202304 )

In order to apply for this Job position. Kindly write email to [email protected] with Subject line as [Job Code] [Job Location]

📌 Team LEAD - Virtual Relationship Manager (Mumbai)
🏢 LIC Mutual Fund
📍 Mumbai