Job Summary

We are seeking a highly motivated and result-oriented Lead Digital Marketing professional to drive our digital marketing initiatives and enhance brand visibility, lead generation, and customer engagement. The ideal candidate should have strong expertise in digital campaigns, performance marketing, SEO, social media management, content strategy, and marketing analytics.

Location: Chennai. Experience: 4-5 Years. Department: Marketing. Employment Type: Full-Time.

Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
- Drive lead generation initiatives and improve conversion rates through performance marketing activities.
- Manage SEO and SEM activities to improve website traffic and search engine rankings.
- Create and oversee content marketing strategies, including blogs, email campaigns, social media content, and landing pages.
- Monitor and analyze campaign performance using tools such as Google Analytics, Search Console, and marketing automation platforms.
- Manage company social media channels and ensure consistent brand communication.
- Collaborate with sales, design, and content teams to develop effective marketing campaigns.
- Track marketing KPIs and prepare periodic performance reports for management.
- Stay updated with industry trends, competitor activities, and emerging digital marketing technologies.
- Lead and mentor junior marketing team members when required.

Qualifications

Educational Qualification

- Bachelors degree in Marketing, Business Administration, Communications, or a related field.

Certifications





- Certifications in Google Ads, Google Analytics, HubSpot, Meta Blueprint, or similar will be an added advantage.

Experience

- 4-5 years of hands-on experience in Digital Marketing.
- Proven experience in lead generation and performance marketing.
- Experience managing B2B and/or B2C digital campaigns.

Technical Skills

- Google Ads PPC Campaign Management
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)
- Google Analytics
- Search Console
- Email Marketing
- Marketing Automation
- Content Marketing
- Copywriting
- Conversion Rate Optimization (CRO)
- CRM and Lead Management Tools

Soft Skills

- Strong analytical and problem-solving abilities.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple projects simultaneously.
- Leadership and team management skills.
- Robust attention to detail and result-oriented mindset.

Key Performance Indicators (KPIs)

- Website Traffic Growth
- Lead Generation Targets
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate Improvement
- SEO Ranking Improvements
- Social Media Engagement
- Brand Reach

Preferred Candidate Profile

- Experience in managing end-to-end digital marketing campaigns.
- Strong understanding of customer acquisition and retention strategies.
- Ability to work in a fast-paced and target-driven environment.
- Experience in handling marketing budgets and vendor coordination.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Lead - Digital Marketing (Chennai)
🏢 Innowell Engineering
📍 Chennai