Position: Regional Sales Manager

Location: Eastern Uttar Pradesh

Experience: Minimum 10 years

Industry: FMCG/ Food Processing

About Surya Food & Agro Limited:

Surya Food & Agro Ltd. was incorporated in November 1992 and commenced its commercial operations of manufacturing & selling of biscuits under brand Priyagold in October 1993. Over a period, we have established strong manufacturing capabilities and have invested substantially in developing consumer preference for our products. Our trademarks / brands Haq Se Maango & Priyagold” have emerged as one of the most powerful brands in the FMCG sector.

We are committed to invest in brands, manufacturing capabilities, deliverables and distribution strength. We have three plants located in Greater Noida, Lucknow & Surat.

Key Responsibilities:

- Drive regional sales strategy and business growth across Eastern Uttar Pradesh, achieving revenue, volume, distribution, and market-share targets.
- Manage high-volume business operations with responsibility for regional sales performance, profitability, and expansion.
- Develop strategic business plans for rural and urban markets to strengthen penetration and outlet coverage.
- Build regional sales infrastructure,



including distributor networks, channel partnerships, sales manpower, and market coverage systems.
- Lead, manage, and mentor Area Sales Managers (ASM), Area Sales Executives (ASE), Sales Officers (SO), and other field sales teams.
- Strengthen General Trade operations and relationships with distributors, wholesalers, retailers, and channel partners.
- Appoint new distributors, expand outlet reach, and improve distributor productivity across the region.
- Ensure effective beat planning, route management, secondary sales execution, product availability, and visibility.
- Identify untapped markets and current business opportunities across the region.
- Monitor primary and secondary sales, target achievement, market performance, and team productivity; take corrective action where required.
- Analyze competitor activity, pricing, trade schemes, market trends, and consumer demand.
- Conduct regular market visits and business reviews; coordinate with senior management and cross-functional teams.

If interested, kindly share your resume at [email protected].

📌 RSM- Eastern UP (Ayodhya)
🏢 Priyagold Biscuits
📍 Ayodhya