Key Responsibilities

● Analyse user journeys, feature adoption, engagement, retention, conversion funnels, and drop-offs across digital products.

● Track key product metrics, including DAU/MAU, activation, conversion, retention, and engagement.

● Identify user friction points, workflow gaps, underutilised features, and opportunities for product improvement.

● Build and maintain dashboards and reports to monitor product performance and business metrics.

● Measure the success of new feature launches and recommend improvements based on data.

● Use SQL to extract, analyse, and interpret large datasets.

● Develop hypotheses and support A/B testing and product experiments.

● Analyse the impact of notifications, gamification, rewards, and other user engagement features.

● Identify opportunities to improve operational workflows, product efficiency, and automation.

● Present data-backed insights and recommendations to stakeholders and leadership.

● Collaborate with Product, Technology, Marketing, Operations,



and Business teams.

Mandatory Requirements

● 2–4 years of relevant experience in Product Analytics, Product Analysis, Product Strategy, or Business

Analytics.

● Must have experience working in an advertising company, digital marketing agency, or advertising/marketing industry.

● Strong understanding of product metrics, conversion funnels, cohorts, retention, engagement, and user behaviour.

● Hands-on experience with SQL and data analysis.

● Experience with at least one analytics platform, such as Mixpanel, Amplitude, Firebase, GA4, or similar tools.

● Strong Excel/Google Sheets and dashboarding skills.

● Experience with Power BI, Tableau, Metabase, or similar reporting tools.

● Ability to translate analytical findings into clear, actionable business recommendations.

● Solid communication and stakeholder management skills.

📌 Product Analyst (Mumbai)
🏢 Atharv Consultings
📍 Mumbai