Roles and Responsibilities The Performance Marketing / Digital Ads Manager will be responsible for optimizing all our media spends to get the best results for us across various digital mediums.

Role

1. Handling all digital promotion campaigns and media spends across digital mediums (Facebook, Google, YouTube, LinkedIn, Outbrain, Bing, etc.)
2. Pay Per Click, Performance Marketing Experience, Lead Generation, Sale Campaign
3. Consistently monitoring campaign performance and results and sharing these results with the creative and strategic teams along with recommendations to further optimize content.
4. Allocate/recommend media budgets to best suit the desired goal.
5. Planning and running AB tests for all necessary creatives in the most efficient manner.
6. Create optimized target audiences basis testing and research,



and routinely monitor the performance of said audiences (and altering them whenever necessary)
7. Sharing regular, insightful campaign reports with the creative and strategic teams
8. Assist with online outreach and promotion using social media.
9. Create a Media plan and have presentable skills.
10. Should have a explicit understanding of lead and sale generation via website, social media, email marketing, and other internet marketing mediums.
11. Generate regular reports on sales performance, customer behavior, and market trends.
12. Stay updated with the latest e-commerce trends, tools, and technologies to enhance our online presence.
13. Experience in Amazon Ads, Flipkart Ads, and other paid advertising tools.
14. Knowledge of Google Analytics and Helium 10.

📌 Performance Marketing Manager (Noida)
🏢 Imarti Media
📍 Noida