Company: Wonder World Water Park and Resort

Location: Bhubaneswar, Odisha

Employment Type: Full time

About Us

Wonder World Water Park and Resort is Bhubaneswar’s premier destination for family entertainment, thrilling water rides, and luxury resort stays. We are dedicated to creating unforgettable experiences for our guests, blending high-energy fun with relaxing hospitality.

Role Overview

We are seeking a highly analytical and creative Performance Marketing Executive to drive our digital customer acquisition. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across various channels to maximize online ticket sales, resort bookings, and overall brand visibility. The ideal candidate is obsessed with metrics, ROI, and discovering new ways to reach local and tourist audiences.

Key Responsibilities

- Campaign Management: Execute and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and YouTube.
- Conversion Optimization: Drive online ticket sales, season pass purchases, and resort room bookings by optimizing targeting, bidding strategies, and ad creatives.
- Data Analysis & Reporting: Monitor daily performance metrics (CAC, ROAS, CTR, Conversion Rate) using Google Analytics (GA4) and ad platform dashboards. Prepare weekly and monthly performance reports for management.
- A/B Testing: Continuously test ad copy, visual creatives, landing pages, and audience segments to improve campaign effectiveness and reduce customer acquisition costs.
- Budget Management:



Efficiently manage daily and monthly ad spend allocations to ensure maximum return on investment within seasonal budget constraints.
- Audience Targeting: Develop hyper-local campaigns targeting the Bhubaneswar and Cuttack areas, as well as broader campaigns aimed at state-wide tourists and holiday-goers.
- Collaborative Strategy: Work closely with the creative and social media teams to develop engaging visuals and videos that capture the excitement of the water park and the luxury of the resort.

Qualifications & Skills
- Experience: 2–4 years of proven experience in performance marketing, digital advertising, or a similar data-driven marketing role. Experience in the hospitality, travel, or entertainment sectors is a strong plus.
- Technical Expertise: Hands-on experience building and scaling campaigns on Google Ads (Search, Display, Performance Max) and Meta Business Manager.
- Analytical Tools: Proficiency in Google Analytics (GA4), Google Tag Manager, and Excel/Google Sheets for data analysis.
- Skills: Strong understanding of consumer funnels, conversion rate optimization (CRO), and digital attribution.
- Traits: Proactive problem-solver with strong attention to detail and the ability to thrive in a fast-paced, seasonal business environment.

What We Offer
- Competitive base salary and performance-based incentives.
- Complimentary water park passes and discounted resort stays for family and friends.
- The opportunity to lead high-budget campaigns for a major regional entertainment brand.
- A vibrant, fun, and dynamic work environment.

Pay: ₹20,000.00 - ₹34,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

📌 Performance Marketing Executive (Bhubaneswar)
🏢 Unlimited Water Fun u0026 Entertainment
📍 Bhubaneswar