06 Nov
|
BrightChamps
|
Bengaluru
06 Nov
BrightChamps
Bengaluru
About the Organisation
BrightCHAMPS is reimagining how children learn for the future. By blending structured pedagogy with real-world application, we help young minds master essential skills like coding, AI, financial literacy, entrepreneurship, and communication. Our mission is simple: turn curiosity into confidence and learning into lifelong capability—empowering children across the globe to thrive in a rapidly evolving world.
BrightCHAMPS’ course offerings are built to help children discover what they’re capable of. Each program is thoughtfully designed to develop practical skills—such as logical thinking through coding, decision-making through financial literacy, innovation through entrepreneurship, and confidence through communication. The learning journey emphasizes hands-on projects, real-world scenarios, and personalized guidance, enabling students to apply what they learn beyond the screen.
These courses aim to nurture independence, curiosity, and a growth mindset—skills that stay with learners for life.
Job Title: Performance Marketing Associate
Location: Bengaluru
About the Role
We’re looking for a Performance Marketing Associate to plan, launch, and optimize paid campaigns across Google Ads and Meta Ads. You’ll own day-to-day campaign execution, work closely with creative and analytics teams, and help us scale acquisition efficiently while hitting CAC and ROAS targets.
What you’ll do
● Build, launch, and manage campaigns on Google Ads (Search,
Performance Max, Display, YouTube, Shopping) and Meta Ads (Facebook and Instagram)
● Monitor performance daily and optimize bids, budgets, audiences, keywords, placements, and creatives to improve CPA, ROAS, and conversion rates
● Run structured A/B tests on ad copy, creatives, landing pages, audiences, and bidding strategies, and document learnings
● Conduct keyword research, build audience segments (custom, lookalike, remarketing), and manage negative keyword lists
● Work with design and content teams to brief, review, and iterate on ad creatives
● Set up and maintain conversion tracking (GA4, Google Tag Manager, Meta Pixel, Conversions API)
● Prepare weekly and monthly performance reports with transparent insights and recommendations
● Manage budgets and pacing, and flag overspend or underperformance early
● Stay current on platform updates, ad policies, and industry best practices
● Collaborate with product, CRM, and sales teams to align campaigns with funnel goals
What we’re looking for
● 1-3 years of experience running Google Ads and Meta Ads
● Understanding of key metrics like CTR, CPC, CPA, and ROAS
● Basic knowledge of GA4 and Google Tag Manager
● Comfortable with Excel or Google Sheets
● Clear communication and attention to detail
● Knowledge of landing page optimization
● Familiarity with Looker Studio or similar reporting tools
📌 Performance Marketing Associate - WFO (Bengaluru)
🏢 BrightChamps
📍 Bengaluru