– Performance Marketing Executive

Company: Marketing As Sales Support (MaSs)

Department: Digital Marketing

Position: Performance Marketing Executive

Experience: 1–3 Years

Location: Kochi, Kerala

Employment Type: Full-time

About MaSs

Marketing As Sales Support (MaSs) is a digital marketing agency focused on helping businesses achieve measurable growth through strategic marketing, creative communication and technology-driven solutions. We work across industries, combining performance marketing, organic marketing, SEO, content and MarTech to deliver meaningful business outcomes.

Role overview

We are looking for a result-oriented Performance Marketing Executive who can plan, execute, manage and optimise paid advertising campaigns across multiple digital platforms. The candidate should have hands-on experience in Meta Ads and Google Ads, with a strong understanding of lead generation, audience targeting, campaign optimisation and performance analytics.

The role involves managing multiple client accounts, understanding business objectives and translating them into effective advertising strategies that generate quality leads and conversions.

Key responsibilities

1. Campaign planning and execution

- Plan, create and manage advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Develop campaign strategies based on client objectives, target audiences and budgets.
- Execute lead generation, traffic, awareness, engagement and conversion campaigns.
- Conduct audience research, competitor analysis and keyword research.

2. Campaign optimisation and performance

- Monitor daily campaign performance and optimise campaigns to improve results.




- Analyse key performance metrics such as CPL, CPC, CTR, CPM, ROAS and conversion rates.
- Manage advertising budgets and ensure efficient utilisation of ad spend.
- Identify performance gaps and implement strategies to improve campaign outcomes.
- Conduct A/B testing of creatives, audiences, ad copies and campaign formats.

3. Tracking and analytics

- Set up and monitor Meta Pixel, Google Analytics 4 and Google Tag Manager.
- Track conversions and ensure accurate campaign measurement.
- Prepare weekly and monthly performance reports.
- Generate actionable insights and recommendations based on campaign data.

4. Creative and content coordination

- Work closely with designers, video editors and content teams to develop high-performing ad creatives.
- Provide creative directions, ad copy suggestions and content requirements.
- Identify creative trends and opportunities to improve advertising performance.

5. Client and team coordination

- Coordinate with internal teams to ensure timely campaign execution.
- Understand client requirements and translate them into campaign objectives.
- Communicate campaign performance, challenges and improvement plans.
- Manage multiple client accounts and meet campaign deadlines.

Required skills and qualifications
- 1–3 years of hands-on experience in performance marketing.




- Practical experience in Meta Ads Manager and Google Ads.
- Strong understanding of lead generation and conversion campaigns.
- Knowledge of Google Analytics 4, Google Tag Manager and Meta Pixel.
- Ability to analyse campaign data and make data-driven decisions.
- Valuable understanding of audience targeting, retargeting and funnel strategies.
- Basic understanding of ad copywriting and creative strategy.
- Good communication, coordination and problem-solving skills.
- Ability to manage multiple projects and work within deadlines.

Preferred skills
- Experience managing campaigns across multiple industries.
- Knowledge of landing page optimisation and conversion rate optimisation.
- Familiarity with CRM integrations and marketing automation.
- Experience with Looker Studio and performance reporting.
- Understanding of AI tools for marketing research and campaign optimisation.

Key performance indicators (KPIs)
- Quality and volume of leads generated.
- Cost per lead (CPL) and cost per acquisition (CPA).
- Campaign conversion rates and ROAS.
- Efficient utilisation of advertising budgets.
- Consistent campaign optimisation and performance improvement.
- Timely reporting and client account management.

What we offer
- Opportunity to work with clients across different industries.
- Exposure to multiple digital marketing platforms and advertising strategies.
- A collaborative and growth-oriented work environment.
- Opportunities to learn AI-driven marketing tools and automation.
- Career growth within a growing digital marketing agency.

Pay: ₹13,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketer (Kochi)
🏢 Marketing as Sales support
📍 Kochi