Job Summary

Reports to Head of Direct Retail To contribute to the sustainable growth of Cathay s direct digital sales through execution of performance, affiliates, and scalable partnership initiatives. This role translates customer, channel, and campaign insights into actionable recommendations, acts on growth opportunities through partnerships and product propositions, and works with internal and external stakeholders to extend reach, improve conversion, and maximise commercial value across Cathay owned digital channels.

Key Responsibilities

- Execute partnership opportunities and campaigns across payment partners, loyalty programmes, lifestyle platforms, marketplaces, and affiliate networks aligned with direct channel objectives.

- Evaluate partnership initiatives and test-and-learn pilots to assess return on investment, scalability, and long-term commercial value.

- Collaborate with external partners and internal stakeholders to deliver propositions, offers, and campaign mechanics that drive traffic, conversion, and incremental revenue across Cathay-owned digital channels.

- Monitor partnership performance and provide recommendations to optimise, scale, or exit initiatives based on commercial results.

- Apply customer segmentation and behavioural insights to identify high-value audiences and priority growth opportunities for direct channels.

- Lead the day-to-day execution of segmentation projects, partnering with Marketing Cloud and analytics teams to define targeting strategies, use cases, and success measures.

- Support customer growth initiatives through data-driven targeting, segmentation, and partnership activities that improve customer reach, engagement, and conversion.





- Analyse digital sales performance, customer behaviour, and campaign effectiveness to identify trends, performance gaps, and growth opportunities.

- Translate commercial and customer insights into actionable recommendations that support sales strategies, campaign design, and partnership initiatives.

- Build effective working relationships across regional teams, Head Office functions, and external partners to support successful partnership delivery and growth.

Requirements

Academic Qualifications

- University degree preferably in a related discipline

Knowledge, Skills, Training and Experience

- Sales
- leading a target driven team to success
- airline industry knowledge

- Superior communication and interpersonal skills

- Excellent networking and relationship management skills

- Excellent negotiation skills

- Excellent level of PC literacy in Word, Excel and PowerPoint

- Knowledge of DDS, PRISM, MIDT and Salesforce Automation tool is preferred

- Adaptive to and embraces constant change

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

Role: Regional Sales Manager (B2C),

Industry Type: Aviation,

Department: Sales & Business Development,

Employment Type: Full Time, Permanent

Role Category: Retail & B2C Sales

Education

UG: Any Graduate

PG: Any Postgraduate

Key Skills airlineanalyticsautomationcampaigncampaign designcloudcommunication and interpersonal skillscustomer growthcustomer segmentationdata protectiondigital saleskonglegalmarketingmarketing cloudnegotiation skillsnetworking

📌 Partnerships Manager (Mumbai)
🏢 Cathay Pacific
📍 Mumbai