Job highlights

- Owns the Marketing Master Tracker (SYMB and ABM workstreams kept separate).

Job Summary The role holder owns the following areas end to end.

Responsibilities

- Social media management SYMB and ABM

- Plan, write, review and publish always-on content for SYMB LinkedIn, ABM LinkedIn and SYMB Instagram.

- Build and maintain monthly content calendars for both brands, balancing themes, formats and platform fit.

- Schedule posts in advance and keep calendar links and deliverables updated Set platform direction, for example moving SYMB Instagram back to people-led, employee- centric content.

- Write festive and occasion content (Raksha Bandhan, Diwali greetings and the employee gift message).

- Content quality and peer review

- Design and run a peer review and rating process for social content, with reviewers from leadership, operations a business development.

- Follow up with reviewers, reconcile their feedback, and rework content before approval.

- Use review ratings to set quality benchrnarks and spot recurring feedback themes.

- Humans of SYMB podcast and YouTube

- Oversee the company podcast with the marketing team member who runs it: guest pipeline, pre- calls, guest- specific episode flows and questionnaires.

- Review recorded episodes and give editing direction; write guest bios, titles, write- ups and promotional copy.

- Plan and run the YouTube channel including publishing owners and cross-promotion on LinkedIn and internal channels.

- Write YouTube captions and repurpose podcast content for social channels.

- Blogs and website content

- Researches topics and writes SYMB blogs.

- Reviews ABM blogs, including Al-automated blogs, for tone, positioning, structure and brand voice; gives inputs sample topics to improve the automation.

- Reviews ABM and SYMB website content and imagery and consolidates feedback with revised copy.

- Flagged and pursued fixes to the ABM blog category structure.

- Internal communications and employee engagement

- Runs the internal webinar series end to end (e.g. QA and BA webinars).

- Coordinates the SYMB Wellness Program sessions: scheduling, reminders,



invites and post-session feedback.

- Writes internal announcements and warm employee touchpoints such as festive messages.

- Brand identity and brand governance

- Led the ABM brand identity rollout: rollout tracker, functional owners, dependencies and the asset checklist.

- Drove department-wide asset audits and the employee email signature rollout through HR and team leads.

- Keeps both brands distinct and consistent across channels.

- Leadership visibility and PR

- Build LinkedIn content plans for the founders and senior leaders, based on founder-led content research.

- Write PR briefs covering leadership positioning media opportunities and a six-month direction.

- Maintain leadership bios for both brands.

- Marketing planning, tracking and reporting

- Owns the Marketing Master Tracker (SYMB and ABM workstreams kept separate).

- Runs the daily Marketing DSM and a bi-weekly Marketing cadence.

- Submits the weekly 5-15 report and keeps the timesheet and deliverable links current.

- Performance marketing and lead generation

- Researching how Marketing can support enterprise lead generation and preparing a performance marketing plan.

- Designing a social media engagement pipeline: response categories, ownership and follow-up steps.

- Strategy, leadership and management

- Set quarterly and annual marketing plans for SYMB and ABM, tied to business goals, product launches and hiring.

- Own deadlines and outcomes end to end; flag risks early and propose solutions, not just status.

- Set goals for team members, review their work, give regular feedback, support their growth and contribute to hire.

- Delegate execution (posting, scheduling, first drafts) so own time goes to planning, review and strategy.





- Align founders, Desigm Development, HR and Sales on priorities; negotiate timelines and push back when needer

- Propose and manage the marketing budget (tools, ads, freelancers, events); evaluate vendors and subscriptions Finance.

- Define KPIs, track analytics monthly, report results and ROI to leadership and adjust plans based on data.

- Build campaigns that create leads for sales with the go- to-market team, and own the performance marketing plan

- Create repeatable processes, templates, brand guidelines and approval workflows, and keep trackers current

- Protect brand consistency across all teams and assets, and approve external-facing content.

- Monitor brand mentions and comments; prepare responses to negative feedback or sensitive topics with leadership.

- Bring recent formats, channels and AI tools into the workflow, with quality controls.

- Give concise montHy marketing reviews to the founders covering results, learnings and next steps

- Indirect Supporting Responsibilities

- Team leadership: guides marketing team members through daily check-ins and process reviews, reviews their weekly reports, and hands over work such as content calendars when roles change.

- Design coordination: briefs and aligns with the Design team on social design, website images and creatives; depends on Design to stay on brand.

Development and website dependencies: works with developers and project leads on website content and images; manages timing between website publishing and social posts that need live blog links.

- Content automation: works with the automation and Design teams on blog automation, defining inputs, sample topics and quality benchmarks.

Product and market understanding: reads competitor analysis and market research from the business development team.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Manager (Noida)
🏢 SYMB Technologies
📍 Noida