Job highlights

- Hands-on proficiency with generative AI tools and prompt engineering is a must
- 5-8 years of hands-on copywriting experience with leading creative agencies,fintech,BFSI,or consumer-tech brands
- Strong BFSI / fintech experience OR genuine interest in financial markets are mandatory

Job Summary Were looking for a creative thinker, exceptional storyteller, and hands-on copywriting expert who can turn complex financial concepts into simple, compelling, and high-impact communication. As Manager - Brand Copywriting, youll own end-to-end creative messaging across brand campaigns, product launches, digital advertising, video scripts, and growth communication. This is a high-ownership, execution-focused role for someone who can think big, write brilliantly, move fast, and deliver independently.

Responsibilities

- Brand Campaigns GTMs: Conceptualize and execute 360 brand campaigns and product launches, developing creative territories, campaign ideas, taglines, messaging frameworks, and presentation-ready decks.
- Creative Copy Scriptwriting: Write engaging English and Hinglish scripts for brand films, digital ads, performance videos, YouTube, and social media.
- Growth Performance Copy: Create high-converting push notifications, emailers, banners, in-app communication, and performance creatives that drive acquisition, engagement, and trading activity.
- Website Product Communication: Develop sharp, consumer-friendly copy for landing pages, websites, product features, and onboarding journeys.
- AI-Powered Creative Execution: Actively use AI tools such as ChatGPT,



Claude, and Gemini for ideation, prompt engineering, copy variations, and faster creative delivery without compromising originality.
- End-to-End Ownership: Independently manage creative briefs from ideation to execution, collaborating with Brand, Design, Video, Product Marketing, and Growth teams to ensure timely, high-quality delivery.

What Were Looking For

- 5-8 years of hands-on copywriting experience with leading creative agencies, fintech, BFSI, or consumer-tech brands.
- Strong BFSI/fintech experience OR genuine interest in financial markets are mandatory.
- Exceptional command of English and Hinglish, with robust conceptual thinking, storytelling, and scriptwriting abilities.
- Proven experience across integrated brand campaigns, digital advertising, performance marketing, and product communication.
- Strong presentation skills with the ability to independently build structured, compelling creative decks.
- Hands-on proficiency with generative AI tools and prompt engineering is a must.
- A proactive, solution-oriented individual who thrives in fast-paced environments, handles feedback constructively, and delivers with minimal supervision.
- A strong creative portfolio showcasing original campaign ideas, scripts, and impactful consumer communication.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - Brand Copywriting (Bengaluru)
🏢 Coindcx
📍 Bengaluru