Position: Digital Marketing Manager

Experience: Minimum 5 Years

Salary: 8,00,000 - 12,00,000 LPA

Employment Type: Full-TimeDepartment: Marketing

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Manager to develop, implement, and manage comprehensive digital marketing strategies. The ideal candidate should have robust expertise in digital campaigns, performance marketing, SEO, social media management, lead generation, and brand development.

The candidate will be responsible for driving online visibility, generating quality leads, improving customer engagement, and achieving business growth through effective digital marketing initiatives.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and execute digital marketing strategies aligned with business objectives.
- Plan and manage digital campaigns across multiple platforms.
- Identify new marketing opportunities and industry trends.

1. Performance Marketing & Paid Advertising

- Plan, execute, and optimise Google Ads and Meta Ads campaigns.
- Manage advertising budgets and maximise ROI.
- Monitor campaign performance, conversions, CPL, and CAC.

1. SEO & Website Management

- Develop and implement SEO strategies to improve organic rankings.
- Manage website content, landing pages, and conversion optimisation.
- Conduct keyword research and competitor analysis.

1. Social Media Management

- Manage social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
- Develop content strategies, campaign calendars, and brand communication.
- Monitor engagement, reach, followers, and overall social media performance.

1. Lead Generation & Marketing Automation

- Develop strategies for generating quality leads through digital channels.
- Implement email marketing,



WhatsApp marketing, and remarketing campaigns.
- Track and optimise lead conversion funnels.

1. Analytics & Reporting

- Monitor and analyse campaign performance using Google Analytics 4, Google Search Console, and Meta Business Suite.
- Prepare monthly marketing performance reports.
- Provide data-driven recommendations to improve campaign effectiveness.

1. Team & Agency Management

- Coordinate with designers, content creators, agencies, and internal teams.
- Manage marketing projects, timelines, and deliverables.
- Ensure consistency in brand identity and communication.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in digital marketing.
- Strong knowledge of Google Ads and Meta Ads Manager.
- Expertise in SEO, SEM, and performance marketing.
- Experience with Google Analytics 4 and Search Console.
- Excellent understanding of social media platforms and content strategy.
- Strong analytical, communication, and project management skills.
- Proven track record of managing digital campaigns and generating measurable results.

Preferred Skills
- Experience with CRM tools and marketing automation platforms.
- Knowledge of WordPress and website management.
- Familiarity with Canva, Photoshop, or other creative tools.
- Experience managing marketing budgets and external agencies.

Key Performance Indicators (KPIs)
- Quality lead generation and conversion rates.
- Return on Ad Spend (ROAS) and marketing ROI.
- Website traffic and organic search rankings.
- Social media reach and engagement.
- Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
- Overall contribution to business growth.

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 Digital Marketing Manager (Thane)
🏢 Rainbow international school
📍 Thane