Role Overview

We are looking for an experienced and result-oriented CRM Manager to manage customer relationship management platforms, drive customer engagement and execute targeted communication campaigns. The role will focus on CRM tool management, customer data segmentation, automated campaigns, WhatsApp trigger-based communication and improving customer retention and conversion.

Key Responsibilities

1. CRM Tool Management: Manage and maintain CRM platforms, ensuring accurate customer data entry, database management, lead tracking and regular updates.
2. Campaign Management: Plan, execute and monitor CRM campaigns across WhatsApp, SMS, email and other communication channels.
3. WhatsApp Automation: Set up and manage automated WhatsApp messages, trigger-based notifications, follow-ups, reminders and customer engagement journeys.
4. Customer Segmentation: Analyse and segment customer databases to create targeted and personalised communication campaigns.
5. Automation & Workflows: Develop automated customer journeys, communication workflows and trigger-based campaigns to improve lead nurturing and conversions.
6. Performance Analytics: Monitor campaign performance, delivery rates, open rates, response rates, conversions and engagement metrics.
7. Customer Retention:



Design and implement initiatives to improve customer engagement, repeat visits, retention and overall customer experience.
8. Coordination: Work closely with marketing, sales and operations teams to align CRM activities with business objectives.

Key Skills & Competencies

- Hands-on experience with CRM tools and platforms.
- Solid understanding of CRM database management and customer segmentation.
- Experience in WhatsApp Business API, automated messaging and trigger-based campaigns.
- Knowledge of SMS, email marketing and campaign automation.
- Ability to design customer journeys and automated communication workflows.
- Strong understanding of campaign analytics, reporting and performance tracking.
- Good analytical, coordination and problem-solving skills.

Role: Marketing - Other, Industry Type: Beauty & Personal Care, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Marketing Education UG: B.Com in Any Specialization, B.B.A. / B.M.S. in Finance And Marketing, Marketing, Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills CRM ToolCampaign Management Campaign AnalyticsDigital CampaignsCRM StrategyEmail Campaign

📌 Crm Manager (Gurugram)
🏢 VLCC
📍 Gurugram