Role: Lead – Content & Narrative

Experience: 6-8 years

Business Unit: Wealth & Capital Markets

Company: IntellectAI

Role Mandate: This is not a passive content role. We’re looking for a hunter-minded content leader who uses storytelling as a tool to drive pipeline, influence deals, and accelerate MQL → SQL conversion . You will operate at the intersection of marketing, sales, and product , crafting narratives that actively move prospects through the funnel. Your success is measured not by content output, but by revenue impact .

What You Will Own

1. Pipeline-Driven Storytelling

- Build sharp, insight-led narratives that directly support lead generation and deal progression
- Translate product capabilities into problem-solution-impact stories that resonate with buyers
- Create “hook-led” content that opens doors for sales conversations

2. MQL → SQL Conversion Engine

- Develop high-conversion assets: email sequences, pitch narratives, case-led storytelling, battle cards
- Work closely with sales teams to refine messaging based on live deal feedback
- Continuously optimize content for conversion, not just consumption

3. AEO + GEO Precision Targeting

- Create content designed for intent capture (AEO) and market-specific relevance (GEO)
- Align messaging with buyer personas across regions (US, UK, ME, APAC)
- Ensure every asset answers real buyer questions and surfaces in discovery moments

4. Sales-Led Content Interlock

- Embed within sales cadence (weekly deal reviews, pipeline calls)
- Build account-specific narratives for key pursuits




- Enable sales teams with sharp, differentiated storytelling

5. Proactive Content Hunting

- Identify whitespace opportunities in the market and create narratives before competitors do
- Spot trends, client pain points, and industry shifts early—and convert them into content plays
- Own and drive an aggressive, outcome-focused content calendar

6. Awards & Analyst Narrative Ownership

- Write the stories that win awards and shape analyst perception
- Turn product, platform, and client outcomes into category-defining submissions
- Lead analyst briefings with sharp, differentiated narratives—not feature dumps
- Ensure every external validation reinforces our positioning in live deals

What We’re Looking For

- 6–8 years in B2B content , with strong exposure to FinTech / Financial Services
- Proven track record of content contributing to pipeline creation and deal acceleration
- Ability to think like a salesperson and write like a storyteller
- Robust understanding of AEO, SEO, and buyer intent mapping
- Experience working closely with sales, product, and demand gen teams
- High ownership, speed, and bias for action

Success Metrics

- Contribution to pipeline generation and MQL → SQL conversion rates
- Influence on deal velocity and win rates
- Adoption of content by sales teams in live deals
- Quality and consistency of high-impact narratives across the funnel

What Makes This Role Different This is not content for awareness. This is content that opens doors, shapes conversations, and closes deals .

📌 Content Specialist (Chennai)
🏢 Intellect Design Arena
📍 Chennai