About the jobLocation: Ambala / Mohali

Experience: 3–10 years

Must have: D2C / e-commerce background

About The Love Co.The Love Co. is a fragrance-led D2C beauty and body care brand offering premium Bath & Body, Skincare, Fragrances, Wellness and Gifting products. We bring together indulgent fragrances, effective formulations and sensorial experiences to make everyday body care feel extraordinary.

Every word, script and creative we publish should feel as desirable as the product, connect emotionally with consumers and perform as well as it feels.

About the RoleWe are building our content team and hiring across multiple content functions at The Love Co. You will create high-converting, brand-true content across Meta, Google, our website, marketplaces, quick-commerce platforms, influencer campaigns and packaging.

You will turn product features, fragrance stories, ingredient benefits and consumer insights into compelling communication that drives clicks, engagement and conversions, while protecting The Love Co.'s premium, fragrance-led brand voice.

Areas We Are Hiring For

- Creative & communication strategy: Set creative direction, brand storytelling and communication strategy across channels, and guide the content team.
- Performance marketing content (Meta + Google): Write ad copy, hooks, CTAs and scripts for Reels, UGC, video ads and carousels. Track CTR, engagement, conversion and ROAS, and run the content testing framework.
- Website communications: Own website copy, landing pages, banners, collection pages, product pages and brand store content across channels.
- Product listings (all channels): Create and manage product titles, descriptions,



bullets and A+ content on Amazon, Nykaa, Flipkart, Blinkit, Instamart and other marketplaces, optimised for search and conversion.
- Influencer marketing content: Build influencer briefs, creator scripts and campaign storylines, and keep creator content on-brand and performance-led.
- AI-led content and creative: Use AI tools to create images, video, copy and concepts at speed, while maintaining premium brand quality.
- Product marketing (RTB and packaging): Develop reasons to believe, product claims, ingredient communication, fragrance storytelling and packaging copy that explain what makes each product special.

What You'll Do
- Create content and copy for Meta, Google, website, marketplaces, quick-commerce platforms and other digital channels.
- Write scripts and concepts for Reels, UGC, video ads, static creatives and carousels.
- Work closely with Performance Marketing, Creative, Brand, Product Development and E-commerce teams.
- Analyse CTR, engagement, conversion and ROAS to identify winning messaging and formats.
- Test hooks, storytelling angles, CTAs and creative formats to continuously improve results.
- Translate fragrance notes, ingredients and product perks into compelling consumer communication.




- Keep every piece of content consistent with The Love Co.'s premium brand voice.

What You Bring
- 3–10 years of experience in content, copywriting, creative or marketing.
- D2C or e-commerce experience (mandatory), ideally in beauty, personal care, skincare, fragrances, FMCG, lifestyle or luxury.
- Excellent copywriting and storytelling skills.
- Understanding of Meta, Google and marketplace formats and digital consumer behaviour.
- Ability to write short-form, conversion-focused content without losing a premium tone.
- Comfort with performance data and consumer insights.
- Strong communication, creative thinking and collaboration skills.
- Experience using AI tools for content creation and creative development.
- A portfolio of ad copies, scripts, listings, campaigns or creative work (preferred).
- Graduate / Postgraduate in Marketing, Advertising, Communications, Journalism, Mass Media, English or a related field.

How Success Is MeasuredCTR, engagement, conversion and ROAS • Winning hooks, messaging and formats • Listing quality and marketplace conversion • Brand voice consistency • Delivery timelines • Quality and impact of creative output

SkillsContent Strategy • Copywriting • Performance Marketing Content • Meta & Google Ads • Product Listings • Influencer Marketing • Website Communications • Product Marketing • Packaging Communication • AI Content & Creative • UGC & Video Scripts • D2C / E-commerce • Brand Storytelling • Fragrance Marketing • Beauty & Personal Care

Requirements added by the job poster

- Bachelor's Degree

📌 Content Manager –C (Beauty & Luxury) (Ambala)
🏢 THE LOVE
📍 Ambala