Content Lead Brand & Creative

Experience: 5–8 years

Location: Faridabad

About the Role

Create content that builds trust, inspires action and delivers results.

Jiva Ayurveda is looking for a creative, results-driven Content Lead to strengthen our brand voice, digital presence and audience engagement. From compelling campaign ideas and persuasive ad copy to engaging videos, blogs and brand stories, you will create content that supports both brand building and business growth.

This is a hands-on role involving planning, writing, editing and creative briefing, working closely with designers, video teams, doctors and marketing colleagues.

Key Responsibilities

- Content Strategy & Brand Communication: Develop content plans and manage the editorial calendar in line with audience needs and business priorities. Maintain a consistent brand voice across platforms.
- Campaigns & Performance Copywriting: Develop campaign concepts, creative briefs, ad copy, headlines, hooks, landing pages and video scripts. Collaborate with performance marketing teams to test and improve messaging.
- Social Media & Video: Create platform-relevant content for Instagram, Facebook, YouTube and LinkedIn, including reels, educational videos, doctor-led content and brand stories.
- Website & SEO Content: Develop and optimise website copy, blogs, articles and product descriptions to improve relevance, engagement and organic visibility.
- Content Quality & Language Adaptation: Write, review and refine content, ensuring clarity, accuracy and audience relevance. Guide Hindi copy development and adaptation in collaboration with subject experts.
- Collaboration & Delivery: Coordinate with internal teams to deliver quality content on time.



Use content and campaign insights to improve effectiveness.

Desired Candidate Profile
- 5–8 years of experience in content marketing, copywriting, brand communication or marketing communications
- Excellent English writing, editing and proofreading skills, with a solid ability to tell stories and develop persuasive copy.
- A sound understanding of Hindi and the ability to review messaging for meaning, tone and audience relevance, and guide Hindi content development. Strong Hindi writing skills are an added advantage.
- Experience in developing campaign ideas, social media content and video scripts, supported by a relevant portfolio.
- Understanding of long-term brand building and conversion-focused communication.
- Working knowledge of SEO, content optimisation and digital content performance.
- Strong planning skills, attention to detail and the ability to manage multiple assignments and deadlines.
- Graduate or postgraduate qualification in Journalism, Mass Communication, Languages, Marketing or a related discipline.

Additional Experience We Value
- Exposure to healthcare, Ayurveda, wellness, pharmaceuticals, nutraceuticals or FMCG.
- Experience developing research-based healthcare content and translating complex concepts into clear, accessible communication.
- Exposure to corporate communication, PR,



internal communication or employer branding.

What Success Looks Like
- A clear, consistent and recognisable Jiva brand voice across communication.
- High-quality English content and relevant, well-guided Hindi messaging.
- Timely delivery of content aligned with agreed business and marketing priorities.
- Credible healthcare communication that audiences can understand and use.
- Content improvements informed by audience response and performance insights.
- Effective collaboration with cross-functional teams.

Why Join Jiva? Help make Ayurvedic knowledge relevant and helpful to people seeking better health. Bring your ideas to life through creative ownership, collaboration with an enthusiastic team and opportunities to grow in an inclusive work environment.

How to Apply

Apply with your updated CV and portfolio or links to relevant work, including writing samples, campaign copy, social media content and video scripts. Please mention your specific contribution to each sample submitted.

Apply Now and Be Part of Jiva Ayurveda’s Growth Journey!

About Jiva Ayurveda

Jiva Ayurveda brings together traditional Ayurvedic wisdom, modern technology and personalised healthcare to help people lead healthier lives. With a presence in 17+ states in India & affiliations with 50+ countries, Jiva works across multiple business verticals comprising Telemedicine, Clinics, eCommerce, Centres for Well-being, Jiva School and a manufacturing unit.

Our approach focuses on understanding each individual, addressing the root causes of health concerns and supporting lasting wellbeing through personalised treatment and lifestyle guidance.

Learn more: www.jiva.com

📌 Content Lead (Faridabad)
🏢 Jiva Ayurveda
📍 Faridabad