Company Description: Mercom India is a leading clean energy research, news, and communications company serving the renewable energy industry. Our products and services include market research, data and analytics, premium news subscriptions, advertising, industry events, and strategic communications solutions.

Job Summary: We are looking for a results-driven Business Development Executive to generate current business, acquire customers, and drive sales across Mercom India's products and services.

This is a target-driven B2B sales role requiring regular prospecting, cold calling, client meetings, product presentations, negotiations, and deal closures.

The successful candidate must be comfortable approaching decision-makers, developing sales opportunities, handling objections, and independently managing prospects throughout the sales cycle.

Key Responsibilities

- New Business Development: Identify prospective customers, generate qualified leads, develop new business opportunities, and build a strong sales pipeline.
- Outbound Sales: Conduct regular cold calls, email outreach, and LinkedIn prospecting to engage decision-makers and initiate sales conversations.
- Client Acquisition: Identify customer needs, present relevant Mercom products and services, and convert prospects into paying customers.
- Product Sales: Sell Mercom Market Tracker dashboards, research reports, Mercom Insider subscriptions, advertising, event sponsorships, and other commercial offerings.
- Sales Presentations: Conduct product demonstrations, deliver persuasive sales pitches, and communicate the business value of Mercom's offerings.
- Proposals and Negotiations: Prepare sales proposals and quotations, respond to objections, negotiate commercial terms within approved pricing guidelines, and secure customer commitments.
- Sales Closures: Take ownership of assigned opportunities from initial contact through qualification, pitching, follow-ups, negotiation, and deal closure.
- Account Development: Build relationships with existing clients,



identify renewal opportunities, and generate additional revenue through cross-selling and upselling.
- Sales Pipeline Management: Maintain accurate CRM records, track opportunities, manage follow-ups, and ensure prospects consistently move toward closure.
- Revenue Targets: Meet assigned sales activity, pipeline development, and revenue targets. Provide regular updates on opportunities, expected closures, and sales performance.

Desired Candidate Profile

- 2–5 years of experience in B2B sales, business development, media sales, advertising sales, sponsorship sales, subscription sales, or related commercial roles.
- Demonstrated experience in generating leads, acquiring customers, and closing sales.
- Strong cold-calling, prospecting, negotiation, and persuasion skills.
- Confidence in communicating with senior executives and business decision-makers.
- Ability to handle sales objections, pricing discussions, and competitive situations.
- Excellent written and spoken English communication skills.
- Strong presentation, relationship-building, and follow-up skills.
- Experience with LinkedIn prospecting and CRM tools.
- Self-motivated, persistent, organized, and comfortable working toward measurable revenue targets.
- Ability to independently manage a sales pipeline and close business.
- Experience in renewable energy, research subscriptions, media, advertising, or event sponsorship sales is an advantage.

Performance Expectations

- Consistently generate new qualified business opportunities.
- Maintain high levels of outbound sales activity and disciplined follow-ups.
- Progress opportunities through the sales pipeline and convert prospects into paying clients.
- Achieve agreed monthly, quarterly, and annual revenue targets.
- Develop repeat business, renewals, and cross-selling opportunities.
- Maintain accurate CRM records and provide reliable sales forecasts.

Who Should Apply?

Candidates who enjoy selling, are confident approaching new customers, and have a demonstrated ability to convert business opportunities into revenue.

📌 Business Development Executive (Bengaluru)
🏢 Mercom India
📍 Bengaluru