Role- Associate/ Senior Associate- CRM Retention

Location- Gurgaon

Role Overview:

We are looking for a CRM Retention AM with 1-4 years of hands-on experience in building and managing CRM systems. This role will be critical in driving user acquisition, engagement, retention, and reactivation through personalized user journeys and high-impact CRM campaigns.

Key Responsibilities

CRM Strategy & Lifecycle Ownership

- Build and execute CRM strategies across the entire user lifecycle from onboarding to churn prevention and reactivation.
- Develop frameworks for journey orchestration across web, app, and messaging channels.

Lifecycle Campaigns & Journeys

- Design and manage high-impact automated journeys (e.g., welcome, inactivity, upsell, win-back, feedback, etc.).
- Continuously optimize flows using A/B testing and cohort-level analysis.

Multi-Channel Campaign Management

- Plan and execute personalized, data-driven campaigns across Push Notifications, Email, SMS, and WhatsApp.
- Own campaign calendars, creative briefing, execution, and post-campaign analysis.

Segmentation & Personalization

- Leverage behavioral and transactional data to build micro-segments.
- Drive personalization at scale based on user actions, platform preferences, and engagement patterns.

Tool & Tech Ownership

- Manage and optimize usage of CRM tools like CleverTap, MoEngage, WebEngage, etc.
- Define events, triggers, attributes,



and user cohorts for automation and analysis.

Cross-Functional Collaboration

- Work closely with Product, Design, Growth, Analytics, and Engineering teams to align CRM strategies with overall business objectives.

Reporting & Analytics

- Monitor key lifecycle metrics like DAUs, retention, CTR, conversions, etc.
- Translate data into actionable insights to improve campaign performance and user experience.

In-Product Messaging

- Collaborate with Product and Design to enhance in-app touchpoints and convert them into CRM opportunities (e.g., nudges, modals, banners).

What We are Looking For

- 1-4 years of hands-on CRM or lifecycle marketing experience in a rapid-paced consumer tech environment (preferably travel, mobility, or e-commerce).
- Deep understanding of user lifecycle stages, funnel analytics, and retention metrics.
- Strong command over CRM platforms like CleverTap, MoEngage, WebEngage, or similar.
- A data-driven approachable to extract insights and translate them into impactful actions.
- Creative thinking with a growth mindset and someone who enjoys ideating and experimenting with campaigns.
- Strong communication and collaboration skills, with the ability to manage stakeholders across teams.
- Translate data into actionable insights to improve campaign performance and user experience.

📌 Associate/Senior Associate - CRM Retention (Gurugram)
🏢 Zingbus Technology
📍 Gurugram