Key Responsibilities:

- Plan, implement, and manage SEO + AIO + ASO strategies (on-page, off-page, and technical).
- Perform in-depth keyword research, site audits, and competitor analysis. Monitor and analyze SEO &
- ASO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, AppTweak, etc.
- Develop and implement link-building strategies for the app and website.
- Collaborate with content, design, and development teams to ensure SEO best practices.
- Track and report on SEO &
- ASO KPIs and provide actionable insights.
- Stay updated with the latest SEO &
- ASO trends, algorithm updates, and best practices.
- Conduct regular technical SEO &
- ASO audits and work with developers to resolve issues.
- Mentor junior SEO executives or interns when required.

Requirements:

- Bachelor’s degree in Marketing, Communications, IT, or a related field.
- 5-6 years of hands-on SEO experience.
- Strong knowledge of SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, etc.,



and the ability to work on analytics custom dimension and custom metric setup.
- Proven track record of improving organic search performance.
- Solid understanding of search engine algorithms and ranking factors.
- Familiarity with HTML, CSS, and basic web development practices (a plus).
- Excellent analytical, communication, team-handling, and project management skills.
- Experience with CMS platforms like WordPress, Shopify, or Strapi is a plus.

Full Preferred Skills section:

- Proficiency in Google Analytics, Google Tag Manager, and Google Search Console.
- Knowledge of schema markup and rich snippets implementation.
- Solid understanding of enterprise SEO and automation tools.
- Strong understanding of mobile SEO and Core Web Vitals optimization.
- Exposure to both international and local SEO strategies.
- Familiarity with SEO best practices for Angular, .NET, or React.

📌 Assistant Manager SEO (Gurugram)
🏢 Astroyogi
📍 Gurugram