Job Summary The Assistant Brand Manager will assist in developing and executing brand strategies, marketing campaigns, promotional activities, and digital marketing initiatives to strengthen brand awareness, improve customer engagement, and drive sales across retail and online channels.

Key Responsibilities

1. Brand Strategy & Management

- Assist in developing and implementing brand strategies aligned with business objectives.
- Maintain brand consistency across all marketing materials, retail stores, digital platforms, and promotional campaigns.
- Monitor jewellery market trends, competitor activities, customer preferences, and industry developments.
- Support brand positioning and communication strategies for lab-grown diamond jewellery.

2. Marketing Campaigns & Promotions

- Plan and execute marketing campaigns for product launches, festive occasions, exhibitions, and promotional events.
- Coordinate with internal teams and external agencies for creative development, campaign execution, and marketing collateral.
- Support ATL, BTL, in-store branding, and local marketing activities.
- Track campaign performance and prepare reports on reach, engagement, leads, and sales impact.

3. Digital Marketing & Social Media

- Coordinate with digital marketing teams for social media campaigns, paid advertising, SEO, and website promotions.
- Collaborate with content, design, and performance marketing teams to develop engaging brand communication.
- Monitor social media performance,



website traffic, online enquiries, and campaign analytics.
- Ensure consistent brand messaging across Instagram, Facebook, website, and other digital platforms.

4. Product Marketing & Merchandising

- Support product launches, jewellery collections, catalogue development, and product storytelling.
- Coordinate with product, merchandising, e-commerce, and retail teams to ensure accurate product information.
- Assist in developing product presentations, promotional materials, and customer communication.
- Understand diamond jewellery trends, product USPs, and lab-grown diamond customer preferences.

5. Market Research & Competitor Analysis

- Conduct market research to identify consumer trends, competitor pricing, product offerings, and promotional strategies.
- Analyse customer feedback and campaign results to recommend improvements.
- Identify opportunities to strengthen brand visibility and market penetration.

6. Reporting & Coordination

- Prepare monthly marketing reports, campaign dashboards, and brand performance updates.
- Monitor marketing budgets and campaign expenditure.
- Coordinate with sales, retail, e-commerce, CRM, and creative teams to achieve business targets.
- Track KPIs such as brand engagement, lead generation, campaign ROI, website traffic, and sales contribution.

Pay: ₹30,000.00 - ₹50,000.00 per month

Perks

- Food provided

Work Location: In person

📌 Assistant Brand Manager (Surat)
🏢 VK Precious
📍 Surat