Marketing Executive

Key Responsibilities

1. Digital Marketing & Social Media Management

- Plan, develop and execute digital marketing strategies to strengthen the company's online presence and brand visibility.
- Independently manage the company's social media platforms, including LinkedIn, Instagram and other relevant channels.
- Plan and execute full-cycle social media marketing activities, including content calendars, creatives, posts, campaigns and audience engagement.
- Manage and grow the company's LinkedIn presence through regular updates, professional content, networking and lead-generation activities.
- Develop and execute email marketing campaigns, newsletters and promotional communications.
- Monitor social media performance, campaign analytics and engagement metrics, and suggest improvements.
- Conduct market research and competitor analysis and identify potential business opportunities.

2. Content Creation & Marketing

- Create engaging marketing content, promotional materials, brochures, presentations and digital creatives.
- Develop marketing videos, promotional videos, reels and other multimedia content.
- Use video editing and AI-powered tools to create professional marketing content.
- Prepare compelling content for websites, social media platforms, email campaigns and other marketing channels.
- Ensure consistency in brand identity and marketing communication across all platforms.

3. Presales & Business Development Support

- Assist in preparing company presentations, product presentations and solution proposals.
- Coordinate with technical and business development teams to understand solutions and communicate their value to prospective clients.




- Support the preparation of proposals, RFPs, RFIs and tender submissions.
- Assist in preparing technical and commercial documentation in coordination with relevant teams.
- Coordinate client meetings, product demonstrations and business presentations.
- Support lead generation, lead qualification and maintaining customer/prospect databases.

Required Qualifications
- Graduate (BBM/BBA) or postgraduate (MBA) in business administration, marketing or a related field.
- 2–3 years of relevant experience in digital marketing, social media marketing, marketing management or related areas.
- Strong understanding of end-to-end digital marketing and social media management.
- Hands-on experience managing LinkedIn pages and executing social media campaigns.
- Knowledge of email marketing, content marketing and lead-generation strategies.
- Good written and verbal communication skills in English.
- Creative thinking, presentation skills and the ability to work independently.

Tools & Technical Skills Candidates should have practical knowledge or working experience with the following tools:
- Video Editing: DaVinci Resolve and Microsoft Clipchamp.
- AI Tools: ChatGPT and Google Gemini for content creation, research, marketing ideas and productivity.




- AI Video Creation: Google Flow and other AI-powered content creation tools.
- Digital Marketing: LinkedIn, Instagram, email marketing platforms and social media management tools.
- Creative Content: Experience creating marketing creatives, promotional videos, presentations and digital content.

Added Advantages (Preferred)
- Knowledge or experience in presales activities and business development support.
- Experience preparing professional business presentations and solution decks.
- Familiarity with RFP/RFI responses, tender documentation and tender submission processes.
- Understanding of IT services, software solutions and technology-based business offerings.
- Knowledge of GIS tools such as QGIS, ArcGIS or other geospatial solutions.
- Experience in B2B marketing, IT marketing or technology-sector marketing.
- Understanding of SEO, Google Analytics and website content management.

Job Details
- Position: Marketing / Presales Executive
- Experience: 2–3 Years
- Employment Type: Full-Time
- Location: Chennai, Tamil Nadu
- Working Days: Monday to Friday
- Work Timings: Versatile Timings
- Industry: Information Technology & GIS Solutions

Employee Advantages
- Provident Fund (PF)
- Health Insurance
- Flexible Working Timings
- Monday to Friday working
- Career Growth & Learning Opportunities

Job Types: Full-time, Permanent Pay: From ₹25,000.00 per month

Benefits

- Flexible schedule
- Health insurance
- Paid time off
- Provident Fund

Education:
- Master's (Preferred)

Experience:
- B2B Marketing: 1 year (Preferred)

Work Location: In person

📌 Marketing Executive (Chennai)
🏢 RedPlanet Spatial Solutions (India
📍 Chennai