Key Responsibilities

- Develop and execute comprehensive inbound marketing strategies to attract, engage, and convert potential customers.

- Plan and manage content marketing initiatives, including blogs, articles, landing pages, email campaigns, and other digital content.

- Plan and execute lead generation campaigns across various digital marketing channels.

- Develop and optimize marketing funnels, landing pages, and lead nurturing campaigns to improve conversion rates.

- Collaborate with Sales, Marketing, and Business Development teams to align marketing initiatives with business objectives.

- Monitor and analyze campaign performance, website traffic, lead quality, and conversion metrics.

- Identify market trends, customer behaviour, and opportunities to improve inbound marketing performance.





- Implement marketing automation tools and CRM processes to streamline lead management and nurturing.

- Continuously evaluate campaign effectiveness and recommend improvements to maximize marketing ROI.

Required Skills

- Strong understanding of inbound marketing, digital marketing, and lead generation strategies.

- Knowledge of marketing funnels, customer journeys, lead nurturing, and conversion optimization.

- Experience with analytics tools such as Google Analytics, Google Search Console, and CRM platforms.

- Solid analytical, strategic thinking, and communication skills.

- Ability to plan, execute, and manage multiple marketing campaigns independently.

- Ability to collaborate with cross-functional teams and drive measurable business outcomes.

📌 Inbound Marketing Lead (Chennai)
🏢 Ignitho
📍 Chennai