IN-HOUSE SOCIAL MEDIA MANAGER - ADYAR AND NEELANKARAI

Position Title: Social Media Manager In-House

Department: Marketing & Brand Communications

Organization: MetaDerm

Work Locations: Adyar and Neelankarai (East Coast Road - ECR), Chennai, Tamil Nadu

Employment Type: Full-Time

Working Schedule: 6 Days/Week (Wednesday to Monday)

Mandatory Workday: Sunday

Weekly Off: Tuesday

Shift Hours: 6 to 8 Hours/Day (Depending on operational needs and campaign schedules)

Compensation:

- Full-Scope Role (Shoot + Edit + Design + Strategy): 45,000 55,000 per month (CTC)
- Strategy & Coordination Role (Strategy + Design + Posting, No Shooting/Editing): 30,000 – 35,000 per month (CTC)

1. Job Purpose The In-House Social Media Manager at MetaDerm is responsible for shaping, executing, and optimizing the brand's digital presence across major platforms. This role bridges creative production, content strategy, and multi-channel performance to drive audience engagement, brand awareness, and patient growth for MetaDerm’s Chennai clinics. 2. Key Responsibilities & Core Duties

A. Content Creation & Graphic Design

- Visual Assets: Create visually compelling social media posts, stories, posters, reel covers, and carousels using Canva and professional design tools.
- Print & Marketing Materials: Design print-ready promotional flyers, posters, and in-clinic collateral; coordinate with print vendors to ensure timely delivery and execution.
- AI Tool Integration: Leverage advanced AI platforms (ChatGPT, Claude, mid-journey/design AI) for content ideation, scriptwriting, design assistance, and workflow automation.

B. Video Production & Editing

- Videography: Shoot high-quality educational reels, promotional videos, and advertisements on-location at clinics using iPhones, cameras, and qualified lighting setups.
- Video Editing:



Edit short-form reels, long-form educational clips, and ad creatives using industry-standard editing software (CapCut, Premiere Pro, or equivalent).
- Creative Direction: Conceptualize shoot themes, write scripts, direct doctors/staff on camera, and manage overall creative output during productions.

C. Strategy, Campaign Management & Publishing

- Content Calendar: Plan, maintain, and execute monthly content calendars aligned with clinical focus areas, medical awareness days, and promotional campaigns.
- Multi-Platform Management: Oversee active publishing, caption writing, hashtag strategy, and community engagement across Instagram, Facebook, YouTube, LinkedIn, and emerging channels.
- Daily Operations: Ensure consistent daily posting, monitor audience comments/DMs, and track channel analytics to optimize future content performance.

D. Digital Marketing & Search Visibility

- Paid Media Knowledge: Understand campaign setup and performance metrics for Meta Ads (Facebook/Instagram) and Google Ads.
- Next-Gen Search Optimization: Implement basic principles of Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) to ensure MetaDerm ranks across traditional and AI-driven search engines.

E. Interdepartmental Coordination & Stakeholder Management

- Cross-Team Collaboration: Liaise directly with dermatologists, medical experts, clinic administrators,



and external creative partners to schedule shoots, obtain medical compliance approvals, and adhere to posting timelines.
- Brand Consistency: Uphold MetaDerm’s clinical identity and visual aesthetics across all internal and external communication channels.

3. Position Requirements & Candidate Profile

- Educational Background: Preferably a degree in Digital Marketing, Visual Communication, Media Studies, Graphic Design, or a related field (Practical portfolio and proven execution skills prioritized over formal degrees).
- Gender Preference: Male or Female.
- Technical & Software Skills:
- Canva & Adobe Creative Suite (Photoshop/Illustrator/Premiere Pro or CapCut).
- Generative AI workflow tools (ChatGPT, Claude, script/ideation engines).
- iPhone/Camera handling, stabilization gear, and audio setup for mobile videography.
- Digital Platforms: Deep expertise in algorithm trends and best practices for Instagram, Facebook, YouTube, and LinkedIn.
- Communication & Personal Presentation: Excellent written and verbal communication skills; highly proactive, self-motivated, fast learner, and exceptionally well-groomed with a professional demeanor.

4. Working Conditions & Terms of Employment

- Work Schedule: 6 days per week from Wednesday to Monday.
- Rest Day: Fixed weekly off on Tuesday.
- Mandatory Attendance: Sunday is a full working day to cover peak clinic operations and patient engagements.
- Operational Hours: Flexible 6 to 8 hours per day structured around production schedules, campaign deadlines, and clinic hours.
- Location Split: On-site execution between MetaDerm’s Adyar and Neelankarai (ECR) branches.
- Policy Compliance: A non-negotiable 3-month notice period applies upon resignation per company policy.

📌 In-House Social Media Manager (Chennai)
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