Location: Gurgaon, Haryana

Work Mode: Work from Office

Experience: 5+ years

Wingit is building India's first beauty commerce concierge for the top 1% of beauty consumers. We are rethinking how people discover, experience and shop for beauty by bringing together personalisation, curation and a highly differentiated customer experience.

Backed by leading investors, Wingit is building at the intersection of beauty, technology and commerce. We are a young, ambitious team looking to create something that goes beyond traditional beauty retail.

About the role

We are looking for a Design Lead who can take ownership of the entire design function and help shape how Wingit looks, feels and communicates across every customer touchpoint.

This is a hands-on leadership role for someone who has a strong visual sensibility, understands brand building and can move comfortably between strategy and execution. From defining the brand's visual language to shaping digital experiences, campaigns, creative assets and marketing communication, you will play a key role in building a consistent and recognisable brand.

We are looking for someone who can bring fresh perspectives, challenge conventional design thinking and translate business and marketing objectives into thoughtful, high-quality creative work.

What you'll be responsible for:

1. Brand Identity & Creative Direction

- Own and evolve Wingit's overall visual identity, ensuring consistency across all brand touchpoints.
- Define creative direction for campaigns, launches, seasonal initiatives and brand communication.
- Build and maintain brand guidelines, design systems and visual standards.
- Ensure the brand stands out through a distinctive visual language, typography, colour, imagery and storytelling.




- Work closely with the marketing team to translate brand positioning into compelling creative concepts.

2. Digital & Product Design

- Lead the design of digital experiences across the website, app and other customer-facing platforms.
- Create intuitive, visually engaging and seamless user experiences.
- Work closely with product and engineering teams to translate requirements into effective design solutions.
- Establish and maintain design systems, UI components and interaction patterns.
- Ensure the digital experience reflects the premium positioning of the brand while remaining easy to navigate.

3. Campaigns & Marketing Creatives

- Lead the creative development of marketing campaigns across digital and offline channels.
- Oversee social media creatives, paid marketing assets, emailers, landing pages and promotional communication.
- Develop creative concepts for product launches, brand collaborations, events and other marketing initiatives.
- Bring fresh ideas to content formats, visual storytelling and campaign execution.
- Ensure creative output is consistent, engaging and aligned with the brand's positioning.

4. Packaging & Customer Experience

- Lead the design of packaging, inserts, gifting experiences and other customer-facing brand collaterals.
- Think beyond the product and create thoughtful brand experiences across the customer journey.




- Work on offline brand touchpoints, merchandise, event collaterals and other physical brand assets.
- Maintain a high standard of detail across every customer interaction.

5. Team Leadership & Collaboration

- Lead, mentor and guide the design team, setting clear creative standards and expectations.
- Manage design priorities, timelines and creative workflows.
- Review creative output and provide constructive feedback to maintain quality.
- Work closely with the founders, marketing, product and category teams.
- Collaborate with external agencies, photographers, production partners and freelancers whenever required.
- Build a design culture that encourages experimentation, ownership and strong creative thinking.

What we're looking for

- 5+ years of experience in design, with meaningful experience leading or managing a design team.
- Experience working with consumer brands, D2C, beauty, fashion, luxury, lifestyle or e-commerce businesses.
- A solid portfolio demonstrating brand identity, visual storytelling, campaign design and digital experiences.
- Strong understanding of typography, colour theory, layouts, visual hierarchy and composition.
- Experience in building and maintaining brand guidelines and design systems.
- Good understanding of UI/UX principles and digital product design.
- Ability to take a brief from concept to execution while balancing creativity with business objectives.
- Experience managing multiple projects and working in a fast-paced environment.
- Strong communication and presentation skills, with the ability to articulate creative decisions.
- A hands-on approach with the ability to both lead a team and execute when needed.

📌 Design Lead (5+ years ,C exp) (Gurugram)
🏢 Wingit
📍 Gurugram