Drawn is a contemporary fashion brand that transforms wardrobe staples into wearable art, blending timeless silhouettes with bold, artist-driven designs. Founded during the 2020 lockdown, the brand has quickly gained recognition in leading fashion publications and among style leaders who value its unique fusion of art and fashion. Each collection is created through collaborations with emerging artists worldwide, turning art into ready-to-wear masterpieces.

The team focuses on making premium, art-infused fashion accessible while providing a meaningful platform for artists to showcase their work. With a young, driven team, Drawn aims to redefine how ready-to-wear fashion is created, consumed, and experienced.

Role : The Content & Marketing Lead is a full-time, on-site role based in Gurgaon, responsible for shaping Drawn’s brand narrative and driving its marketing strategy. This role involves planning and producing high-impact content across channels, including social media, website, email, and campaigns that highlight collections, artists, and brand stories. The person in this role will oversee content calendars, manage copywriting and visual briefs, coordinate with designers and artists, and ensure consistent brand messaging.

Daily responsibilities include analyzing performance metrics, optimizing campaigns, leading community-building initiatives, and collaborating with sales, design,



and operations to align marketing efforts with business goals. The Content & Marketing Lead will also identify partnerships, PR opportunities, and collaborations that amplify brand visibility and engagement.

Qualifications

- 3-4 years of experience in content, marketing or social media.
- Experience in digital marketing and brand building, with an understanding of social media strategy, influencer collaborations, and audience engagement.
- Ability to develop and manage content and marketing strategies, including editorial calendars, campaign planning, and brand positioning.
- Proficiency in analyzing marketing performance data, using insights to refine content, campaigns, and channel mix.
- Previous experience with a fashion brand is essential. Experience with a D2C fashion brand is a must.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and lead projects end-to-end.
- Bachelor’s degree in Marketing, Communications, Fashion Management, or a related field (or equivalent relevant experience).
- Proactive, entrepreneurial mindset with the ability to work in a quick-paced, growing brand environment on-site in Gurgaon.

To apply, please send us your CV along with examples showcasing your previous work to [email protected]. Please use “Content & Marketing Lead” as the subject line.

📌 Content & Marketing Lead (Gurugram)
🏢 Drawn
📍 Gurugram