Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility -our people are energized problem solvers that take pride in how thework we do changes the world for the better.

Reporting to the Senior Manager - Partner and Field Marketing, you will leverage synergies and drive business amplification by leading the development and execution of Asia Pacific channel marketing strategy in alignment with the key AP and sub region stakeholders.
You will be based in Gurgaon and work in hybrid.
Develop and execute the annual channel marketing plan in partnership with the Asia Pacific market access and field marketing teams in support of the AP and subregion PartnerNetwork growth priorities including distributors, systems integrators, and technology partners driving strong focus on ROI, business amplification and strengthening Rockwell Automation brand.
Define metrics to measure ROI for all marketing activities as defined in the Marketing plan.
Support goal alignment and collaboration between market access leaders, field marketing and sales on execution of all channel activities.
Collaborate with the global channel marketing team in global channel programs planning and development to support AP business objectives and market opportunities get alignment on results and lead program execution in AP.
Collaborate with field marketing to drive alignment and consistency of RA branding, thought leadership messaging and content delivery in all channel co-marketing programs, activities, and events.
In conjunction with wider AP marketing team plan and drive implementation of all channel programs, activities and launches as per the marketing plan,



ensuring adherence to budget.
Build co-marketing plans with identified partners to leverage synergies and drive amplification of RA portfolio and solutions value proposition and messaging.
Support planning, management, and execution of the annual AP PartnerNetwork conference, in partnership with Global and AP market access and marketing teams
Enable the channel partners with digital marketing knowledge, MAP platform, content and tools to increase channel's digital capabilities and drive channel promotional efforts
Manage and report on channel budgets and co-marketing funds (MDF). Perform ROI analysis on all channel marketing activities.Maintain regular engagement with AP market access and marketing stakeholders for marketing plan alignment and buy-in.
Bachelors Degree in marketing/ Business Management or equivalent.
At least 5 years of experience in B2B Marketing and managing Partner/Channel Marketing with MNC companies
Lead by influence cross-functional teams remotely and in a matrix environment.
Experience developing successful co-marketing programs including events with partners.
Understanding of marketing infrastructure including marketing automation, digital and social marketing.
Strategic and creative mindset to create new experiences for partners and customers.
Overall 10 Years of marketing experience.
Our benefits package includes …
Volunteer Paid Time off available after 6 months of employment for eligible employees
Employee Assistance Program
Personalized wellbeing programs through our OnTrack program
On-demand digital course library for career development
... and other local benefits!

#LI-DB2 #LI-Hybrid

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

📌 Partner Marketing Lead - Tech (Gurugram)
🏢 Rockwell Automation Singapore
📍 Gurugram