About the role

Datameris IT Solutions is looking for a practising social media marketer to teach our Social Media Marketing programme on a freelance basis. You will turn real campaign experience into practical, hands-on sessions that leave learners able to plan, run and measure campaigns on their own.

This role suits a marketer who still works in the field and enjoys explaining how and why things work. Sessions are scheduled by batch, so you can fit them around your other client work.

Key responsibilities

Teaching and delivery

- Deliver scheduled sessions (classroom, online or hybrid) as per the batch timetable.

- Teach through live demos on real platforms, case studies and hands-on exercises, not slides alone.

- Run practical assignments where learners build and run sample campaigns, then review their work.

Curriculum and content

- Follow the Datameris course outline and suggest updates as platforms, algorithms and tools change.

- Prepare or refresh session plans, presentations, worksheets, templates and case studies.

- Design assignments, quizzes, a capstone project and assessment rubrics.

Assessment and mentoring

- Evaluate assignments and projects and give clear, specific feedback.

- Hold doubt-clearing sessions and guide learners on portfolios, freelancing and interviews.

- Track attendance and progress, and flag learners who need extra support.

Coordination

- Share session reports and learner progress with the Training Coordinator.

- Take part in faculty reviews, demo classes and learner feedback discussions.

- Support occasional workshops, webinars or corporate training sessions when required.

Topics you will teach

Module

What it covers

Social media fundamentals





Platform landscape, audience personas, brand voice, goals and KPIs

Strategy and planning

Social media audits, competitor analysis, content pillars, content calendars

Content creation

Copywriting, Reels and short video, carousels, design with Canva, storytelling

Platform deep-dives

Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms

Paid social

Meta Ads Manager, LinkedIn Ads, YouTube Ads: targeting, budgets, bidding, A/B testing

Community and influencers

Engagement, community management, influencer and creator collaborations

Tools and AI

Scheduling (Meta Business Suite, Buffer, Hootsuite), AI tools for content and research

Analytics and reporting

Platform insights, UTM tracking, campaign reports, ROI

Reputation and compliance

Crisis handling, platform policies, ASCI guidelines, ethical practice

Career readiness

Portfolio building, freelancing, client handling, interview preparation

Requirements

- Graduate in any discipline; a degree or diploma in Marketing, Mass Communication or Digital Marketing is an advantage.

- 3+ years of hands-on social media marketing for brands, agencies or your own clients.

- Proven record of running paid campaigns, with results you can show (reach, leads, ROAS).

- Strong working knowledge of Meta Ads Manager, platform analytics and at least one scheduling tool.

- Clear, confident communication in English; Hindi or a regional language is a plus.

- Ability to explain concepts simply and keep a batch engaged, online and in class.

- A laptop, secure internet and a quiet setup for online sessions.

Pay: ₹10,000.00 - ₹36,000.00 per month

Work Location: Hybrid remote in Kochi, Kerala

📌 Freelance Social Media Marketing Faculty (Kochi)
🏢 Datameris IT Solutions
📍 Kochi