Job Title: WhatsApp Marketing Specialist (Business API)

We are looking for a WhatsApp Marketing Specialist who can plan, execute, and optimise WhatsApp marketing campaigns using the official WhatsApp Business Platform. The role focuses on building permission-based contact lists, creating approved marketing templates, automating conversations, and converting WhatsApp engagement into qualified leads and sales.

You will be responsible for campaign performance, customer experience, compliance, and maintaining a healthy WhatsApp messaging quality rating.

What You’ll Do

1. WhatsApp Campaign Management

- Plan and execute bulk broadcast campaigns for opted-in contacts through the official WhatsApp Business API.
- Schedule campaigns based on audience behaviour, customer interests, and marketing objectives.
- Manage campaign setup, audience selection, message delivery, and follow-up activities.
- Ensure all campaigns follow WhatsApp Business Platform policies and applicable messaging regulations.

2. Opt-In List Building & Audience Growth

- Grow permission-based WhatsApp contact lists through landing pages, website forms, QR codes, and Click-to-WhatsApp ads.
- Coordinate with marketing teams to create effective WhatsApp subscription and lead-generation journeys.
- Maintain accurate contact records, consent information, and opt-out preferences.
- Segment contacts based on interests, location, customer type, and buying stage.

3. Message Template Creation & Personalisation

- Write engaging WhatsApp marketing templates for offers, service promotions, announcements, reminders, and lead nurturing.
- Submit templates for approval and make revisions when required.
- Use clear messaging, relevant images, and interactive buttons where supported.
- Personalise messages based on customer interests and available contact information.
- Ensure messages are relevant, skilled, and aligned with WhatsApp template and messaging policies.

4. Chatbot & Automation Management

- Build chatbot and automated reply flows for enquiries, lead capture, FAQs, and follow-ups.
- Configure WhatsApp Flows and interactive experiences where appropriate.
- Automate lead assignment, reminders, and customer communication workflows.




- Test automation journeys to ensure accurate responses and smooth handovers to the sales team.
- Identify conversations that require human assistance and route them appropriately.

5. Messaging Quality & Compliance

- Monitor WhatsApp number quality ratings, blocks, opt-outs, delivery issues, and customer feedback.
- Manage message frequency and audience relevance to reduce unwanted messaging.
- Maintain opt-out and suppression lists and promptly respect customer preferences.
- Investigate campaign or account-quality issues and implement corrective measures.
- Use official WhatsApp Business API providers and approved integrations rather than unofficial bulk-sending tools.
- Never use purchased or scraped contact lists for unsolicited campaigns.

6. Campaign Performance & Optimisation

- Track message delivery, read rates where available, replies, link clicks, leads, and conversions.
- Test message copy, offers, buttons, audience segments, and campaign timing.
- Analyse campaign performance and identify opportunities to improve engagement and lead generation.
- Prepare regular performance reports and recommend improvements based on results.

7. Lead Management & CRM Coordination

- Identify interested prospects and qualify incoming enquiries.
- Forward qualified leads to the sales team with relevant conversation details.
- Maintain accurate contact records, lead status, and follow-up information in the CRM or tracking sheet.
- Coordinate with sales and marketing teams to improve lead nurturing and conversion.
- Track the contribution of WhatsApp campaigns to business enquiries and sales.

Tools & Platforms

WhatsApp Business Platform / API · AiSensy · Interakt · WATI · Gupshup · Meta Business Suite · WhatsApp Chatbots · WhatsApp Flows · Click-to-WhatsApp Ads · CRM Software · Google Sheets · Canva · AI Writing Tools · Marketing Automation Tools

Experience





Freshers and experienced candidates can apply. Prior experience in WhatsApp marketing, the WhatsApp Business API, campaign management, chatbot automation, CRM workflows, or digital marketing is preferred. Candidates with hands-on experience using official WhatsApp API providers will have an advantage.

Who Can Apply

- Freshers interested in WhatsApp marketing, campaign management, and marketing automation.
- Experienced candidates with WhatsApp Business API, messaging campaigns, or chatbot management experience.
- Candidates comfortable creating marketing messages and managing audience segments.
- Individuals who can analyse campaign data and use results to improve performance.
- Applicants with strong organisational, communication, and follow-up skills.
- Candidates who understand the importance of consent, opt-outs, customer experience, and messaging compliance.

This role is not suitable for candidates who:

- Depend on unofficial bulk-sender software, browser extensions, or unauthorised bulk messaging panels.
- Use purchased or scraped phone-number lists for unsolicited campaigns.
- Treat changing numbers as a solution to messaging restrictions or account-quality problems.

Skills

WhatsApp Marketing · WhatsApp Business API · Bulk Broadcast Campaigns · Opt-In List Building · Audience Segmentation · Template Creation · Template Approval · Message Personalisation · WhatsApp Chatbots · WhatsApp Flows · Auto-Reply Automation · Click-to-WhatsApp Ads · Campaign Scheduling · CRM Management · Lead Generation · Lead Qualification · Marketing Automation · Message Delivery Tracking · Campaign Analytics · A/B Testing · Customer Engagement · Opt-Out Management · WhatsApp Quality Rating · Meta Business Suite · AiSensy · Interakt · WATI · Gupshup · Google Sheets · Canva · AI Writing Tools · Compliance Awareness · Attention to Detail

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 WhatsApp Marketing Specialist (Business API) (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad