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Location: sector 66 mohali /6 days working

Experience 5+ Yrs

The candidate must have vehicle and willing to travel to our manufacturing plants in lalru

We are looking for a Digital Marketer with 5+ years of experience who leads with social media and content strategy. The ideal candidate builds and owns monthly content calendars, stays on top of platform and cultural trends, and translates them into content that drives engagement and brand growth. This role also brings a new-age lens to content — shaping it for AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) so it performs across social feeds and AI-driven search alike — backed by disciplined monthly reporting that ties output back to performance.

KEY RESPONSIBILITIES

- Own end-to-end social media and content strategy across platforms (Instagram, LinkedIn, Facebook, YouTube, X, and emerging platforms as relevant).
- Plan and manage monthly content calendars — aligning themes, formats and posting cadence with brand priorities, campaigns and key dates.
- Track and act on the latest social, content and platform trends (formats, algorithm shifts, creator/influencer trends, cultural moments) to keep brand content current and competitive.
- Develop content strategy across formats — static, reels/short-form video, carousels,



stories and long-form — tailored to each platform's best practices.
- Brief and collaborate with designers, videographers and copywriters to execute the content calendar on time and on brand.
- Manage day-to-day community engagement, monitoring comments, messages and brand mentions across social channels.
- Shape content with an eye on AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) — structuring captions, blogs and video content so they can be surfaced and cited by AI Overviews, ChatGPT, Perplexity and similar answer engines, not just social feeds.
- Apply new-age content practices — E-E-A-T signals, entity-based storytelling and topical authority — so content performs across both social platforms and AI-driven discovery.
- Plan and execute organic and paid social campaigns in line with broader marketing goals.
- Prepare and present monthly performance reports — reach, engagement, follower growth, content performance by format/platform — with explicit insights and next-month recommendations.
- Collaborate with SEO, design and web teams to ensure content strategy supports overall digital marketing objectives.
- Manage relationships with influencers, creators and content partners where relevant.

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Social Media Specialist (Sahibzada Ajit Singh Nagar)
🏢 JCBL India
📍 Sahibzada Ajit Singh Nagar