Company: Manju Group

Department: Bhumex

Designation: Head – Bhumex

Function: Land Acquisition | Business Development | Sales & Revenue Generation

Reporting To: Group Management / Managing Director

Role Purpose

The Head of Bhumex will be responsible for leading and managing the complete land business operations, including land procurement, acquisition, land bank development, buyer identification, sales, commercial negotiations and transaction closures.

The incumbent will be accountable for building a strong land bank portfolio, identifying commercially viable land opportunities, developing a network of landowners, brokers, investors and prospective buyers, and driving revenue generation through successful land transactions.

The role requires a solid business leader with expertise in land acquisition, real estate transactions, sales strategy, commercial negotiations and revenue management.

Key Roles & Responsibilities

A. Land Procurement & Acquisition

- Identify and source potential land parcels across strategic locations.
- Develop a pipeline of land acquisition opportunities based on business requirements.
- Establish relationships with landowners, brokers, developers, consultants and other stakeholders.
- Conduct preliminary land feasibility assessments, including location, market value, accessibility and development potential.
- Negotiate land prices and commercial terms with landowners.
- Coordinate legal due diligence, title verification, encumbrance checks and documentation with the legal team.
- Drive acquisition negotiations and ensure successful transaction closures.
- Maintain a structured database of available and potential land banks.

B. Land Bank Management

- Build and maintain a strategic land bank portfolio.
- Identify high-potential locations for future business opportunities.
- Evaluate land parcels based on commercial viability and expected returns.
- Categorise land banks based on acquisition status, investment potential and sales prospects.
- Monitor land bank pipeline, ageing and closure status.
- Ensure acquired land opportunities are commercially positioned for monetisation.

C. Sales & Buyer Identification

- Identify prospective buyers for available land banks.
- Develop a strong network of investors, developers, institutions, corporate buyers and individual purchasers.
- Generate buyer leads through direct marketing, channel partners, broker networks and industry connections.
- Understand buyer requirements and match them with suitable land opportunities.
- Prepare commercial proposals and land transaction presentations.
- Lead buyer meetings, property presentations and site visits.
- Drive negotiations and ensure successful buyer conversion and transaction closure.

D. Negotiation & Transaction Closure

- Lead commercial negotiations with landowners and prospective buyers.
- Establish pricing strategies based on market intelligence and business objectives.
- Negotiate acquisition costs, selling prices, brokerage and transaction terms.




- Ensure transactions are commercially viable and aligned with approved business parameters.
- Coordinate with legal, finance and management teams for documentation and closure.
- Ensure timely execution of agreements, registration and payment milestones.

E. Revenue Generation & Business Development

- Develop annual, quarterly and monthly revenue generation plans.
- Set acquisition, sales and revenue targets for the Bhumex business.
- Identify new business opportunities and alternative revenue streams.
- Drive land monetisation through outright sales, strategic partnerships, joint ventures and other approved business models.
- Build a predictable sales and transaction pipeline.
- Ensure achievement of revenue, profitability and business growth targets.
- Continuously identify opportunities to improve margins and transaction value.

F. Team Leadership & Performance Management

- Build and lead a high-performing land acquisition and business development team.
- Define individual targets and KRAs for team members.
- Allocate territories, sourcing responsibilities and buyer development activities.
- Monitor team performance through weekly and monthly reviews.
- Develop incentive structures linked to acquisition, sales closures and revenue generation.
- Ensure accountability, productivity and timely execution of business plans.

G. MIS & Management Reporting

- Submit weekly land acquisition and buyer pipeline reports.
- Maintain a land bank master database.
- Track acquisition value, proposed selling value and expected revenue.
- Monitor negotiations, deal progress and closure timelines.
- Prepare monthly business performance reports.
- Present revenue forecasts, business opportunities, risks and strategic recommendations to management.

3. Key Performance Indicators (KPIs)

- The Head – Bhumex will be measured on the following parameters:
- Land Acquisition: Number and value of viable land parcels sourced.
- Land Bank Development: Growth in qualified land bank pipeline.
- Acquisition Closure: Number and value of land transactions closed.
- Buyer Identification: Number of qualified prospective buyers developed.
- Sales Performance: Number and value of buyer transactions closed.
- Revenue Generation: Achievement of monthly, quarterly and annual revenue targets.
- Profitability: Gross margin and contribution from transactions.
- Negotiation: Cost savings and commercial value achieved.
- Pipeline Management: Conversion ratio of leads into closures.
- Team Performance: Achievement of individual and team targets.
- Reporting: Accuracy and timeliness of MIS and forecasts.

4.



Target & Business Ownership

The incumbent will have direct ownership of:

- Annual business plan and revenue targets for Bhumex.
- Monthly land acquisition and sourcing targets.
- Monthly buyer identification and lead generation targets.
- Quarterly land bank development targets.
- Monthly transaction closure and revenue targets.
- Business profitability and transaction contribution.
- Team productivity and performance.
- Specific numerical targets will be established and approved by management based on the annual business plan, available capital and business opportunities.

5. Educational Qualification

MBA in Marketing, Sales, Business Development or Real Estate Management preferred.

Bachelor's degree in Business Administration, Civil Engineering, Property Management or related discipline.

Additional certifications in real estate, land management or property valuation will be an advantage.

6. Experience

12–18 years of relevant experience in real estate, land acquisition, property development, land aggregation or real estate business development.

Proven experience in independently sourcing and closing large land transactions.

Strong experience in buyer identification, commercial negotiations and revenue generation.

Experience in managing acquisition and sales teams.

Strong understanding of Tamil Nadu land markets, particularly Chennai and surrounding growth corridors, will be preferred.

7. Essential Skills & Competencies

- Strong land acquisition and procurement expertise.
- Excellent negotiation and deal-closing capabilities.
- Strong sales and business development orientation.
- Commercial and financial acumen.
- Excellent networking and stakeholder management.
- Knowledge of land documentation, property titles and regulatory processes.
- Strategic planning and revenue forecasting.
- Team leadership and target-driven execution.
- Strong communication, presentation and decision-making skills.

8. Expected Leadership Attributes

- The ideal candidate should be:
- A business-oriented leader with an entrepreneurial mindset.
- Aggressive and result-oriented in achieving acquisition and revenue targets.
- Capable of independently identifying and closing high-value transactions.
- Well-connected within the real estate and landowner ecosystem.
- Strong in commercial judgement and risk assessment.
- Accountable for business growth, profitability and team performance.

9. Overall Accountability

- The Head – Bhumex will be the single-point business owner responsible for developing the land bank ecosystem, converting land opportunities into commercially viable transactions, identifying buyers, driving negotiations and delivering sustainable revenue growth.
- The ultimate measure of success will be the ability to build a strong land bank portfolio, successfully close transactions and generate measurable revenue and profitability for Manju Group.

Pay: ₹100,000.00 - ₹150,000.00 per month

Work Location: In person

📌 Head of Sales & Marketing (Vadapalani)
🏢 Manju Groups
📍 Vadapalani