Job Title: Head of Growth (Sr GM)
Location: Hyderabad, on-site (Hyderabad-based or open to relocating)
Working days & Hours 6 Days
Notice Period: Immediate or 15 days
Age: Not a criterion
Team Leading/Managing Experience Must have: Should have leading team experience
Team Size Starts with 4 reporting functions (Marketing & Communication, social media manager, digital marketing consultant, SEO/AEO with 2 interns); grows by 4 channel hires (performance marketing, referral & community, college partnerships, influencer & creator)
Domain Experience 8–12 years in growth / demand generation / B2C marketing, with 3+ years owning a lead or admissions number end-to-end; edtech, upskilling or consumer businesses
CTC: Upto 40 LPA

Role Summary
The Head of Growth owns demand for Nxt Wave Intensive (Offline at the Hyderabad centres, and Online): build new traction channels and brand awareness, grow the channels that work, and increase the admissions. Growth owns everything up to a qualified lead handed to the Admissions/Sales team; Sales owns conversion. Reports into Aniketh, VP Sales - Intensive

Audience: final-year engineering students and recent graduates, today in Andhra Pradesh and Telangana and open to pan-India, and the parents, relatives and friends who influence their decision.

Key Responsibilities

Diagnose & plan (first 30 days)
Audit every current channel: real admissions, CAC, lead quality and attribution gaps
Agree handoff SLAs with Sales against the existing qualified-lead definition
Set up one source-of-truth dashboard: source → lead → QL → admission, by channel and program
Deliver a written 7-month channel plan: admissions, qualified leads, spend and CAC per channel per month to May 2027, offline and online

Build & scale traction channels
Launch new channels as 4–6 week pilots, each with a hypothesis, budget, target CAC and target volume
Scale proven channels in budget steps (~2x a month) while CAC stays within cap; stop or redesign pilots that miss CAC by 30%+ after 6 weeks
Channels include paid digital,



SEO/AEO/GEO and content, student/alumni/parent/employee referrals, Telugu and English creators, college tie-ups and campus ambassadors, bootcamps, hackathons and webinars
Keep 10–15% of monthly spend for recent experiments and at least 2 pilots running at all times

Paid digital
Optimise creatives, landing pages, funnels and retargeting on Meta, Google Search and You Tube; lower CAC before raising spend

Lead quality & Sales handoff
Generate and qualify leads; hand every qualified lead to Sales within 24 hours
Keep the QL-to-admission rate within the band agreed with Sales

Brand & pipeline
Build brand awareness among final-year students and recent graduates, so more students come to Intensive on their own
Build and track an engaged pool of final-year students through bootcamps, communities, campus programs and content

Team & reviews
Lead Marketing & Communication, the social media manager, the digital marketing consultant and SEO/AEO (2 interns); hire channel leads only as channels prove out
Run a weekly channel dashboard, a monthly review with Aniketh (feeds the Intensive MBR) and a quarterly channel strategy reset
Document a playbook for each channel so it runs without the Head of Growth personally driving it

Required Qualifications & Experience
8–12 years in growth or marketing, with 3+ years owning a lead or admissions number end-to-end
Has built at least two channels from zero to meaningful scale beyond paid ads (referrals, campus, creators, SEO or events)
Strong paid digital fundamentals: Meta and Google, funnels, attribution, CAC and payback math
Runs growth as experiments: hypotheses, pilots,



kill decisions, written learnings
Data fluent: builds and reads funnel dashboards; comfortable with sheets, CRM data and attribution
Has led a team of 5+, including first-time managers and freshers
Hyderabad-based or open to relocating to Hyderabad; on-site role

Preferred Qualifications
Edtech or upskilling experience, ideally a student or career-transition audience in India
Experience with Tier-2 and Tier-3 markets and offline demand: centres, walk-ins, campus and events
Telugu speaker, or deep familiarity with AP/Telangana students and families; experience scaling acquisition across several Indian states
Experience with SEO/AEO, creator programs or referral mechanics at scale

Key Skills & Competencies
Multi-channel growth building
Experiment design and kill discipline
CAC and payback math
Funnel analytics and attribution
Ownership: commits to a number and reports misses early
Team building and coaching first-time managers
Working with Sales on lead quality and handoff

Interview Process
Round 1 with Aniketh: deep dive on two channels the candidate built, with numbers
Case assignment: from Intensive's baseline (~300 admissions/month, mostly paid digital), present a 7-month channel plan to 1,500/month with channel mix, pilots, CAC and monthly ramp
Final round with Shanker (leads growth for Nxt Wave's other products): case presentation, leadership and ownership

. Skillset Required: Performance Marketing (Paid Acquisition), SEO (Organic Growth), Influencer Marketing, Lifecycle Marketing / CRM, P&L; Ownership, CAC Optimization, Funnel Conversion Optimization, Channel Mix Strategy, Growth Experimentation (A/B Testing), Data Analytics & Dashboarding, Budget Management, Cross-functional Collaboration, Marketing Automation & Mar Tech, Consumer Tech Growth Playbooks, Leadership Communication, Customer Acquisition, Demand Generation, Funnel Analytics, lead generation, Team leadership, SEO, Google ads, meta ads

📌 Head of Growth - Sr Growth Marketing Manager — Online (India)
🏢 r3 Consultant
📍 India