Marketing Manager (Real Estate)

Sales & Marketing Leadership | Kalky Group

Location: Bhubaneswar, Odisha
Employment Type: Full-time
Work Mode: Strictly work from office, with regular site visits and market engagement
Experience: Minimum 10 years in real estate sales and marketing, including at least 3 years in team leadership
Compensation: Competitive fixed pay plus performance-based incentives linked to bookings and collections

About Kalky Group

Kalky Groups roots go back to 2001, when it began as an interior design and execution business in Delhi. Since entering Bhubaneswars real estate market in 2014, the group has developed residential and mixed-use communities through Kalky Infra, supported by the design and execution expertise of Kalky Interior and the modular furniture capabilities of Kitzine.

Our real estate projects are RERA-registered, with a focus on thoughtful planning, construction quality, and customer trust.

All our developments are based in Bhubaneswar. Our buyers include local residents, families across Odisha, Odia professionals living elsewhere in India, the global Odia diaspora, and non-Odia residents of Odisha.

About the Role

We are looking for an experienced real estate sales and marketing leader to take ownership of strategy, lead generation, channel partner development, sales conversion, and customer relationship management across our projects.

This is a hands-on leadership position. You will translate project goals into clear sales plans, build and lead a capable team, manage agencies and budgets, and establish a disciplined process from the first enquiry through booking and post-booking communication.

We value experience across different projects, price points, and buyer segments. You should be able to build a repeatable sales and marketing system that supports the group’s growth.

Key Responsibilities

Sales Strategy and Business Planning

- Own project-wise sales strategy from pre-launch planning through launch, ongoing sales, and sell-out.
- Prepare annual and project-wise sales plans, inventory release recommendations, booking targets, and collection forecasts.
- Recommend pricing, payment plans, and offers to management using market intelligence and customer feedback.
- Monitor competitor projects, launches, pricing, inventory, and buyer preferences in Bhubaneswar.
- Develop approaches suited to local buyers, outstation customers, and diaspora buyers.

Channel Partner Network

- Build, activate, and manage a productive channel partner network across Bhubaneswar and Odisha.




- Establish clear empanelment processes, lead registration rules, commission structures, and payout coordination.
- Organise channel partner meets, project presentations, site visits, and product training.
- Track partner activity and contribution to qualified enquiries, site visits, and bookings.
- Develop customer referral programmes.

Digital Marketing

- Plan and oversee campaigns across search, social media, video, WhatsApp, and property portals.
- Manage lead generation through landing pages, website enquiries, and Google Business Profiles.
- Work with agencies and internal teams on campaign messaging, creative material, and enquiry capture.
- Review performance weekly, including lead quality, cost per qualified lead, site visits, bookings, and acquisition cost.
- Recommend budget allocation based on measurable sales outcomes.

Offline Marketing and Media

- Plan and manage outdoor, print, radio, and on-ground marketing.
- Organise property expos, corporate activations, project launches, and site events.
- Negotiate media placements and monitor delivery against agreed plans.
- Ensure advertisements use accurate, approved project information and applicable RERA disclosures.

Agency and Vendor Management

- Prepare clear briefs for campaigns, brochures, launch material, and sales collateral.
- Review creative output for accuracy, brand consistency, and commercial relevance.
- Select and negotiate with creative, digital, media, printing, and event partners.
- Hold agencies and vendors accountable for timelines, quality, cost, and performance.

Pre-Sales, Site Visits, and Closing

- Lead the pre-sales team on enquiry response, qualification, follow-up, and site-visit scheduling.
- Establish effective sales presentations, objection handling, negotiation practices, and closing processes.
- Participate directly in important customer meetings and negotiations.
- Review the sales pipeline regularly and address stalled opportunities.
- Coordinate booking documentation, home-loan facilitation, and collection follow-ups with the relevant teams.

CRM and Customer Relationships

- Maintain a CRM that records every lead’s source, stage, owner, conversation history,



and next action.
- Establish explicit handovers between marketing, pre-sales, sales, and post-booking teams.
- Oversee consistent customer communication from booking through handover.
- Address escalations promptly and coordinate resolution with the appropriate departments.

Team Leadership and Reporting

- Recruit, train, and lead the pre-sales, sales, channel partner, and digital marketing teams.
- Define responsibilities, targets, review processes, and incentive recommendations.
- Coach team members on project knowledge, customer communication, follow-up discipline, and conversion.
- Present a weekly sales and marketing MIS covering targets, expenditure, pipeline, site visits, bookings, collections, and corrective actions.

Candidate Requirements

- Minimum 10 years of experience in real estate sales and marketing.
- At least 3 years of experience leading a team.
- Demonstrated ownership of a real estate project’s complete sales strategy, from launch to sell-out.
- Sound knowledge of the Bhubaneswar real estate market, including locations, competitors, pricing, and buyer behaviour.
- Strong local professional network and active channel partner relationships.
- Hands-on experience in online and offline media planning, buying, and campaign evaluation.
- Practical experience using a CRM for lead management, sales pipeline reviews, and reporting.
- Working knowledge of applicable Odisha RERA requirements relating to advertising and bookings.
- A verifiable track record of achieving sales targets, supported by explicit performance figures.
- Strong negotiation, communication, analytical, and people management skills.
- Fluency in Odia, Hindi, and English.
- Graduation in any discipline; an MBA or PGDM in Marketing or Sales is preferred.

What We Offer

- A leadership role with ownership of real estate sales and marketing.
- Competitive fixed compensation plus incentives linked to bookings and collections.
- Authority to build and develop your team within agreed business plans and budgets.
- A long-term pipeline of projects.
- Cell phone reimbursement.
- Internet reimbursement.
- Paid sick leave.Role & responsibilities

How to Apply

Send your updated CV to [email protected] or WhatsApp it to (phone hidden).

Email subject: Application for Marketing Manager – Real Estate – [Your Name]

Please include a brief summary of the projects you have handled, teams you have led, and sales results you have achieved.

For enquiries, call or WhatsApp: (phone hidden).

📌 Marketing Manager (Real Estate) (Bhubaneswar)
🏢 Kalky Infra Projects
📍 Bhubaneswar