At Proskills Institute , we are at the forefront of shaping the future through education. We empower students and professionals with cutting-edge skills in Artificial Intelligence, Machine Learning, and emerging technologies. We are looking for a passionate and creative Marketing Specialist to help us scale our reach and inspire the next generation of AI innovators.
What You Will Do
- Lead Generation & Performance Marketing: Plan and execute digital ad campaigns (Meta, Google Ads, LinkedIn) to drive student enrollments and webinar registrations.
- Content & Social Media Strategy: Collaborate with tech teams to create engaging content (reels, carousels, blogs, case studies) showcasing our AI courses and student success stories.
- Email & Automation: Design and manage automated email marketing sequences for lead nurturing and student engagement.
- Brand Building: Help position the institute as a thought leader in AI education through community building and online PR.
- Analytics & Optimization: Track campaign performance, analyze ROI, and optimize marketing funnels on a weekly basis.