This position is responsible for ensuring that the department attains its gross margin objectives and managing the business development and sales efforts of the sales department.
Role & responsibilities
- Responsible for achieving monthly, quarterly, and annual sales volume and value targets.
- Manage the distributor network, ensuring proper inventory levels, order processing, and timely payments.
- Expand market coverage by adding current customers (General trade, Modern trade).
- Recruit, train, motivate, and monitor the performance of Sales Executives/Officers.
- Conduct regular market visits, analyze competitor activities, and track local trends.
- Plan and execute Below-the-Line (BTL) activities, merchandising, and product launches to increase visibility.
- Prepare sales reports, forecasting, and expense management for the company.
Preferred candidate profile
- Sales Experience in Food and Beverages Industry.
- Strong business sense and industry expertise.
- Excellent mentoring, coaching and people management skills.