FIN INDIA 24X7CORPORATE OPERATIONS OFFICIAL JOB DESCRIPTION CAPITAL SOLUTIONS & MARKETING

Digital Marketing Manager

Department: Digital Marketing & Brand Growth | Corporate Operations Position Level Head Employment Type Full-Time / On-Site Salary Range4.0 6.0 LPALocation / Base New Bowenpally Mandatory Qualification Any Graduate / Bachelor's Degree with Certification or Specialization in Digital Marketing Required Experience3 to 4 Years in Digital Marketing & Performance Lead Generation

Corporate Profile & Value Proposition

FIN INDIA 24X7 is a premier financial services enterprise offering bespoke investment consulting, structured loan advisory, personal financial planning, and insurance solutions. Driven by robust financial analysis and customer-centric strategies, our mission is to empower retail and corporate clients with high-yielding, risk-calibrated financial decision-making while scaling our digital ecosystem across India.

Position Mandate

The Digital Marketing Manager (Head) will lead and execute the end-to-end digital growth, performance marketing, and online brand acquisition mandate for FIN INDIA 24X7. Operating as the functional head for digital growth, this strategic leader will be responsible for building multi-channel customer acquisition funnels, scaling lead generation for financial products, optimizing digital ad spends, establishing robust SEO/SEM architecture, and driving overall enterprise revenue through digital channels.

Core Functional Responsibilities & Detailed Roles

1. Performance Marketing & Lead Generation

- Paid Campaign Management: Plan, execute, and scale high-ROAS performance campaigns across Meta Ads, Google Search/Display/PMAX, LinkedIn Ads, and financial affiliate networks.
- Funnel Optimization: Design and iterate user conversion funnels to drive qualified prospective leads for loan advisory, investment consulting, and wealth services.
- Budget & ROI Control: Allocate, monitor, and optimize marketing budgets to ensure optimal Customer Acquisition Cost (CAC) and maximum Lifetime Value (LTV).

2. Search Engine Optimization (SEO) & Content Strategy

- Organic Visibility:



Oversee technical SEO, on-page content alignment, link-building strategies, and local SEO to dominate financial services search keywords.
- Content Engine: Manage the production of high-converting landing pages, blog content, social media campaigns, and educational collateral for retail and HNI investors.

FIN INDIA 24X7 Human Resources DivisionDocument Reference: FI247-JD-DMM-2026

Specialized Responsibilities (Continued)

3. Analytics, CRM & Marketing Automation

- Data Analytics & Attribution: Set up and manage Google Analytics 4 (GA4), Tag Manager, and custom conversion tracking to map attribution models across all channels.
- Marketing Automation: Build and optimize automated WhatsApp, Email, and SMS drip journeys to nurture leads and re-engage dormant client pools.
- Sales Integration: Align marketing lead flow seamlessly with the internal CRM system and collaborate closely with the sales advisory team for real-time lead tracking.

4. Brand Leadership & Marketing Governance

- Brand Consistency: Maintain brand standards across all online touchpoints, ensuring compliant communication in line with financial regulatory norms.
- Vendor & Agency Management: Lead internal graphic designers, content creators, and external agency partners to maintain speed and execution quality.

Key Performance Indicators (KPIs) & Success Metrics

Performance Domain Target Objective Evaluation Metric Lead Generation & ROAS Scale high-intent, qualified lead volume while maintaining low target CAC across paid channels Cost Per Lead (CPL),



ROAS & Monthly Lead Volume Organic Search Growth Improve organic traffic and keyword rankings for high-value financial keywords Organic Session Growth & Top 10 Ranking Keywords Conversion Rate Optimization Enhance digital landing page architectures to improve overall conversion percentage Landing Page Conversion Rate (%)Marketing ROI & CAC Optimize overall ad spends and channel efficiencies to maximize financial sales conversions CAC vs. LTV Ratio & Revenue Attribution

Candidate Specifications & Qualification Requirements

- Education: Any Graduation / Bachelor's Degree in any discipline with a recognized Certification or Diploma/Specialization in Digital Marketing.
- Experience: 3 to 4 years of hands-on experience in digital marketing, performance ad campaign management, end-to-end lead generation, web analytics, and content strategy (Prior experience in financial services, fintech, or loan advisory domains is highly preferred).
- Technical Mastery: Deep hands-on experience with Google Ads (Search, Display, Video), Meta Ads Manager, GA4, Google Tag Manager, SEO tools (Ahrefs, SEMrush), and CRM/Automation tools.
- Analytical Mindset: Exceptional data-crunching abilities to translate analytical data into actionable growth hacks and revenue strategy.
- Leadership & Communication: Strong leadership acumen to head the digital function, along with clear written and verbal communication skills.

Core Competencies & Technical Proficiencies

Performance Marketing Google & Meta Ads Lead Generation & Funnels Search Engine Optimization (SEO)Google Analytics 4 (GA4)Conversion Rate Optimization Marketing Automation CRM Integration CAC & ROAS Optimization Content & Social Strategy Budget & ROI Management Team & Agency Leadership FIN INDIA 24X7 Human Resources Division Document Reference: FI247-JD-DMM-2026

Application & Interview Procedure

Interested and qualified candidates with 3 TO 4 years of digital marketing experience are invited to submit their detailed resume and portfolio to: [email protected] with the subject line "Application: Digital Marketing Manager [Candidate Full Name]".

Location: New Bowenpally, Secunderabad, Telangana
Contact / HR Lead: (phone hidden) (Sushma Swaraj)

📌 Walk-in || Digital Marketing Manager (Hyderabad)
🏢 FIN INDIA 24X7
📍 Hyderabad