Business Unit: Retail Branch Banking Reporting To: Branch Leadership / PB / Preferred RM Role Type: Sales | Portfolio Management | Customer Relationship (HNI Segment) Job PurposeAcquire and manage High Net Worth (HNI) customers under the Imperia Program. Drive portfolio profitability through crossselling, wallet share enhancement, and customer retention. Act as the single point of contact for all financial requirements, ensuring a seamless banking experience and strengthened relationship value.

Key Responsibilities1. HNW Portfolio Management

- Identify and acquire eligible customers in coordination with PB / Preferred RM teams.
- Grow the Imperia customer base by onboarding clients who meet product and segment criteria.
- Enhance portfolio value through structured engagement and strong relationship management.
- Maintain hygiene parameters including documentation, product penetration, and service quality.
- Cross-sell suitable bank products based on customer profiles and financial needs.
- Achieve monthly and annual revenue, cross-sell,



and portfolio growth targets.

2. Operations, Marketing & Compliance

- Ensure accurate and error-free documentation during account opening and service requests.
- Comply with all KYC/AML guidelines and maintain 5-S workstation standards.
- Increase wallet share by deepening product holdings.
- Drive higher Income Generating Product Group Holding (IPGH) across the customer base.
- Support marketing initiatives and ensure customer engagement with Imperia program benefits.

3. Customer Service & Relationship Enhancement

- Deliver prompt, high-quality service and resolve customer queries within defined TATs.
- Communicate regulatory updates, process changes, and product advantages proactively.
- Promote direct banking channels for convenience and digital adoption.
- Ensure smooth and professional portfolio handovers and provide necessary backup support.

📌 Walk-in || MEGA DRIVE For HNW Roles - Western Line (Mumbai)
🏢 HDFC Bank
📍 Mumbai