Company Description HAIR RAP BY YOYO is a trendsetting salon brand that focuses on delivering imaginative, high-quality hairdressing experiences. Founded in 2022 by YoYo, a highly reputed hairstylist who trained with leading academies and international brands, the salon combines technical expertise with artistic flair. With roots in India and experience in London, the brand values continuous learning, global influences, and holistic hairdressing methods.

Clients appreciate the creative services, personalized care, and elevated salon experience that have made HAIR RAP BY YOYO a recognized name in the hair industry. The salon continues to grow its presence by offering distinctive, client-centered services in Ahmedabad.

Role Description The Social Media Strategist is a full-time, in office role based in Ahmedabad, responsible for building and maintaining HAIR RAP BY YOYO’s digital presence. The role includes developing and executing social media strategies across platforms, planning content calendars, and aligning online messaging with the salon’s brand and campaigns. Day-to-day tasks involve creating and scheduling posts, optimizing content for reach and engagement, monitoring performance metrics, and responding to audience interactions.

The Social Media





Strategist will collaborate closely with the salon team to showcase services, highlight client experiences, and support promotions, events, and partnerships. This role also involves staying updated on social media trends within the beauty and lifestyle sectors to keep the brand’s online presence fresh and competitive.

Qualifications

- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to drive engagement and growth across platforms.
- Candidates should possess Communication and Public Relations skills to manage brand voice, engage with audiences, and support reputation-building activities.
- Candidates should possess Content Strategy skills to plan effective campaigns, organize content calendars, and align messaging with business goals.
- Candidates should have experience with social media analytics tools, basic graphic or video editing skills, and familiarity with beauty, fashion, or lifestyle brands.
- Candidates should demonstrate creativity, attention to detail, ability to work on-site in Ahmedabad, and strong collaboration skills with salon and marketing teams.
- A relevant qualification in marketing, communications, digital media, or a related field, or equivalent practical experience, is beneficial.

📌 Social Media Strategist (Ahmedabad)
🏢 HAIR RAP BY YOYO
📍 Ahmedabad