Company Description Wedding Asia is a premium brand in the wedding industry, known for offering high-end wedding experiences and indulgence. Established in 2006, it pioneered a unique wedding exhibition concept in India. The collections showcased at Wedding Asia bring together modern and traditional styles, highlighting the craftsmanship of leading designers.

The company’s mission is to provide a unified platform for sellers and buyers in the Indian wedding industry, simplifying the process of discovering quality products and services.

Job Summary Wedding Asia is looking for an experienced, creative and result-oriented Social Media Marketing Manager to lead the company's digital marketing and social media activities. The candidate will be responsible for developing marketing strategies, managing social media platforms, increasing brand visibility, generating leads and driving audience engagement across digital channels.

Roles &

Responsibilities

1. Develop and implement social media marketing strategies for Wedding Asia.
2. Manage and oversee the company's social media platforms, including Instagram, Facebook, LinkedIn and YouTube.
3. Plan, create and execute monthly social media content calendars.
4. Develop engaging content strategies for reels, posts, stories, videos and promotional campaigns.
5. Manage the complete social media marketing process, from planning to execution and performance analysis.
6. Run and manage paid advertising campaigns through Meta Ads and Google Ads.
7. Generate quality leads through social media campaigns and digital marketing activities.
8. Monitor campaign performance, reach, engagement, conversions and ROI.
9. Coordinate with graphic designers, video editors, photographers and content creators.
10. Plan and execute influencer marketing campaigns and brand collaborations.
11. Develop strategies to increase followers, engagement and overall brand awareness.
12. Manage online brand reputation and ensure consistent brand communication.
13. Identify current market trends,



competitor activities and new digital marketing opportunities.
14. Coordinate marketing campaigns for wedding exhibitions, bridal events and promotional activities.
15. Optimize advertising budgets to achieve maximum results.
16. Monitor website traffic, lead generation and digital campaign performance.
17. Prepare weekly and monthly marketing performance reports.
18. Work closely with the management team to understand business objectives and execute marketing strategies.
19. Explore recent digital platforms and innovative marketing opportunities to promote Wedding Asia.
20. Ensure all marketing activities align with Wedding Asia's brand identity and business goals.

Required Skills &

Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.
- 3–5 years of experience in Social Media Marketing / Digital Marketing.
- Strong knowledge of Meta Ads Manager and Google Ads.
- Experience in lead generation and performance marketing.
- Excellent knowledge of Instagram, Facebook, LinkedIn and YouTube.
- Strong content planning and marketing strategy skills.
- Understanding of SEO, analytics and digital advertising.
- Experience in managing marketing budgets and campaign ROI.
- Excellent communication, leadership and team-management skills.
- Creative thinking with strong analytical abilities.

Key Performance Indicators (KPIs)
1. Social media growth and brand visibility.
2. Quality and quantity of leads generated.
3. Cost per lead (CPL) and conversion rate.
4. Return on Ad Spend (ROAS) and campaign ROI.
5. Social media engagement and audience reach.
6. Website traffic and enquiries.
7. Timely execution of marketing campaigns.
8. Overall contribution to business growth.

Preferred Candidate Profile
- Candidates with experience in the wedding, bridal, fashion, luxury retail or event management industry will be preferred.
- Must have hands-on experience managing paid campaigns.
- Should be capable of independently handling social media strategy, digital marketing and lead generation.
- Must have the ability to manage a team of designers, video editors and content creators.

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📌 Social Media Marketing Manager (Delhi)
🏢 Wedding Asia
📍 Delhi