ABOUT THE ROLE

We are looking for a hands-on performance marketer to own paid acquisition for Study Now in Egypt, from the first campaign through to reporting on the quality of the leads it produces.

You will build and run our Egypt advertising accounts, set up tracking that carries every lead into our CRM with the right tags, and use structured testing to find what brings us students who are ready and able to study abroad. You will also support paid activity in Morocco and other MENA markets alongside local colleagues.

This is not a posting or monitoring role. It carries clear ownership of outcomes, and it suits someone who cares more about cost per qualified lead than cost per click.

ABOUT STUDY NOW

Study Now is an international education consultancy that guides students toward global opportunities, from course selection to admission and visa. We partner with universities and institutions in the UK, Europe and other leading destinations, and we work with families across Africa, the Middle East, Europe and beyond. Our support is personalised, transparent and tech-enabled.

In Egypt, Study Now operates alongside its sister company, Platinum Education Services, from our office in Heliopolis, Cairo.

The MENA marketing hub is a new team based in Cairo. It owns marketing for Egypt, supports our Morocco office and wider Middle East and North Africa markets, and contributes to Study Now's global campaigns when needed. You will be one of its three founding members, reporting to the Marketing Manager in the UK and working closely with colleagues in Lagos, Nairobi, Casablanca and London.

SCOPE OF THIS ROLE The role works across three levels of accountability:

Primary market ownership: Egypt

Plan, run and optimise all paid acquisition for Egypt. Own qualified lead volume, cost per qualified lead and the integrity of lead data reaching our CRM.

Regional support and global contribution

Support paid campaigns for Morocco and approved MENA test markets with local colleagues, who own those markets. Contribute MENA paid media insight and capacity to global campaigns on request.

In Egypt, you own outcomes. Across MENA, you support and adapt. Globally, you contribute when asked.

KEY RESPONSIBILITIES

Paid media ownership (Egypt)

- Build and manage Study Now's Egypt accounts on Meta (Facebook, Instagram, Messenger and click-to-WhatsApp), Google Ads (Search, Performance Max, YouTube), TikTok and LinkedIn, and test Snapchat where the audience fits.
- Own campaign structure, Arabic and English audiences, bidding, budget pacing and creative rotation across always-on and intake-specific campaigns.
- Plan around the Egypt calendar: Thanaweya Amma results, graduation season, Ramadan and Eid, and the UK and European intake cycles.

Lead quality and funnel
- Optimise for qualified leads, not raw form fills: qualifying questions, intake-specific landing pages, and audiences built from applicants rather than enquirers.
- Make sure WhatsApp conversations are captured as leads in the CRM, not lost in chat.




- Work with the Cairo counselling team on speed to lead and feed their quality feedback back into targeting and creative.

Tracking, data and martech
- Implement and maintain the Meta pixel and Conversions API, GA4 and Google Tag Manager across Egypt landing pages.
- Apply Study Now's UTM and naming convention, which you will help write with the Performance Marketing Manager.
- Own the Zapier flows that carry Egypt leads into our GSP CRM, and diagnose any gap between platform-reported leads and CRM entries.

Testing and creative collaboration
- Run at least two structured tests a month across audience, creative, language and dialect, offer and landing page, and keep a written learning log.
- Brief the Creative Designer and Content Marketing Specialist through the Marketing Team Schedule board, using performance data and transparent hypotheses.

Regional support
- Set up and support paid campaigns for Morocco and other approved markets in partnership with local colleagues, respecting their market knowledge and priorities.

Reporting and governance
- Check pacing daily, share a weekly summary with clear next actions, and complete your monthly report in monday.com by the third working day of the following month.
- Keep accounts secure and compliant: Study Now-owned business portfolio, at least two admins, two-factor authentication, and no misleading claims about admissions, visas or outcomes.

EXPERIENCE AND QUALIFICATIONS

Essential

- Three to five years of hands-on paid media experience, with at least two years running Meta and Google Ads campaigns for audiences in Egypt or the wider MENA region.
- A record of owning real monthly budgets with measurable downstream results (leads, sales or enrolments), not only reach or clicks.
- Lead generation experience in a considered-purchase sector such as education, real estate, finance, healthcare or professional services.
- Practical tracking skills: pixel and Conversions API, GA4, Google Tag Manager and UTM discipline.
- Experience with CRMs and automation tools such as Zapier, HubSpot or similar.
- Strong spreadsheet skills for analysis and reporting.
- Fluent Arabic and English, written and spoken. You will brief, report and present in English and judge Arabic creative.
- Able to work fully on-site in Heliopolis, Cairo, and legally able to work in Egypt.

Desirable
- Student recruitment or higher education marketing experience.
- Meta Blueprint or Google Ads certifications.
- TikTok and Snapchat advertising in Egypt; LinkedIn advertising for postgraduate or professional audiences.
- Looker Studio or similar dashboarding.
- French,



for work with our Morocco office.

TOOLS AND PLATFORMS

Area

Tools you will use or learn

Advertising

Meta Ads Manager and Business Suite, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager, Snapchat Ads

Tracking and analytics

Meta pixel and Conversions API, GA4, Google Tag Manager, Looker Studio

CRM and automation

GSP (Study Now's CRM), Zapier, Element451, Elastic Email, WhatsApp Business

Collaboration monday.com (Marketing Team Schedule board and reporting), Microsoft 365, SharePoint

HOW WE WILL MEASURE SUCCESS In your first six months we will look at:

- Egypt qualified leads and cost per qualified lead against targets set after your first 30 days.
- Lead-to-CRM integrity of 95% or higher, with every lead tagged by market, language, source, campaign and intake.
- At least two structured tests a month, with learnings recorded and acted on.
- Accounts set up and secured under Study Now ownership in your first two weeks.
- Weekly summaries and monthly reports on time and practical to the counselling team.
- Morocco and MENA support delivered as agreed.

WHAT WE OFFER
- A founding role in a recent regional team, with real ownership from day one.
- A direct line to the UK Marketing Manager and daily work alongside marketing colleagues in Lagos, Nairobi, Casablanca and London.
- Multi-market experience across Egypt, North Africa and global campaigns in international education.
- Support for relevant qualified certifications and a clear path to a senior title as the hub grows.
- A competitive salary and benefits package, confirmed at offer.

OUR HIRING PROCESS
1. Application and CV review
2. Short screening call, partly in Arabic
3. Take-home assessment (72 hours)
4. Live interview where you talk us through your own assessment, plus competency questions
5. Short practical exercise at our Cairo office
6. References and offer

We are moving quickly: the full process takes about two weeks, with interviews in the last week of October. We are looking for people who can start in the first week of November 2026, so please tell us your availability when you apply. We welcome the responsible use of AI tools in your work. In interview, we will ask you to explain your reasoning in detail and without notes, so please make sure the thinking in your submission is your own.

EXPECTATIONS OF ALL STAFF

Professional standards

All staff are expected to live Study Now's core values of Transparency, Excellence, Equity and Respect, and Advocacy in their work with students, partners and colleagues.

Equal opportunities

We are committed to equality and diversity and welcome applications from people of all backgrounds.

Dignity at work

Every member of staff is expected to help keep the workplace respectful and free from harassment or intimidation.

Data and confidentiality

Student information is handled with care and in line with Egypt's Personal Data Protection Law (No. 151 of 2020) and UK GDPR where data is processed by our UK team.

📌 Performance Marketing Specialist (MENA) (Hyderabad)
🏢 Study Now
📍 Hyderabad