About Us:

Marriott International Inc., headquartered in Bethesda, Maryland, USA, was founded in May 1927 by J. Willard Marriott and Alice S. Marriott with a modest nine-seat A&W; root beer stand. Guided by the family's leadership and core principles, Marriott International today has grown into a global hospitality giant, operating approximately 10,000 properties and over 30 leading brands in more than 140 countries and territories.

From such humble beginnings to becoming the world’s largest hotel company, Marriott International has never stopped searching for inventive ways to serve its customers, provide opportunities for its associates, and grow their business.

At Marriott Tech

Accelerator center (MTA), Hyderabad, India, Marriott is exploring the world we live in and all its possibilities.

At Marriott Tech

Accelerator, we are a team of passionate engineering minds dedicated to creating and building cutting-edge solutions that streamline operations and elevate guest experiences.

Marriott Tech Accelerator is an ANSR entity incorporated exclusively for providing services to Marriott International.

Role Title: Marketing Technology Lead

Job Summary:

The Marketing Technology Lead – Ad Tech & Measurement Instrumentation serves as the dedicated technical bridge between Marriott’s media agency (M1M), which sets up ad tech on marriott.com and the Bonvoy app, and the internal digital data collection team responsible for implementation. This role closes a persistent gap between marketing measurement needs and technical execution, ensuring marketing vendor pixels, tags, and server-side data collection are correctly specified, standardized, and validated before they impact reporting, optimization, and media spend.

As a hands-on ad tech specialist within the D&AI; organization, this role translates marketing and agency requirements into precise technical specifications across client-side and server-side (CAPI) instrumentation. The role partners closely with digital engineering, product, and the paid media workstream to drive requirements, coordinate triage,



own QA and validation, and provide proactive “hyper care” once instrumentation goes live — keeping telemetry consistent and protecting media budget from tracking gaps and mis-targeting.

Qualifications:

- 5–7 years of dedicated ad tech / marketing technology experience (not general data engineering or analytics).
- Bachelor’s degree preferred, ideally in a quantitative, technology, or engineering discipline.
- Hands-on expertise with tagging and instrumentation across client-side and server-side media tracking, including CAPI instrumentation (e.g., Google CAPI, Meta CAPI), pixel tracking, and serverless data collection endpoints.
- Strong hands-on Adobe Launch experience and familiarity with different data layer structures and standards.
- Experience with mobile app ad tech tools — Branch, AppsFlyer, and Kochava — for app measurement and targeting.
- Solid grounding in media measurement best practices, metrics, and business objectives.
- Working knowledge of marketing platforms such as Google Ads and Meta, and comparable paid social / paid search platforms.
- Travel / hospitality industry experience a plus, including familiarity with travel-specific, API-based partners (e.g., Expedia, Bookings).
- Ability to overlap with U.S. Eastern Time (EST) hours for agency and stakeholder collaboration.

Key Responsibilities:

- Act as the translation layer between marketing/agency stakeholders and digital data collection teams, converting business objectives and measurement needs into accurate technical specifications.
- Independently elicit and frame requirements from marketing and agency partners,



standardizing and templatizing tagging and parameter requests to reduce ad hoc, one-off tracking gaps across campaigns and lines of business.
- Specify tag structures and data collection requirements to near-implementation detail across client-side and server-side (CAPI) approaches, defining the technical contract for each platform even when the incoming business requirement is consistent.
- Partner with the implementation team who publish tags — specifying and validating requirements without pushing tags live to production.
- Proactively QA and test instrumentation in dev environments (e.g., Adobe Launch), confirming data collection fires correctly on the website and console before production release.
- Provide post-launch “hyper care” — monitoring telemetry consistency, catching tag shifts that could waste media budget, and triaging tracking issues to resolution across teams.
- Coordinate closely with the digital tagging team, the mobile app teams, and the incoming digital/marketing governance role.
- Operate within the agile/scrum process, supporting ticketing, prioritization, and movement of work through the queue.
- Help scale the capability over time, supporting Adobe Launch and instrumentation requirements more broadly as the function grows.

Competencies:

- Technical/Professional Expertise (Ad Tech & Measurement Instrumentation)
- Managing Execution & Driving for Results
- Problem Solving & Decision Making
- Building Strategic Working Relationships
- Communication & Influence
- Self-Direction & Proactivity

Travel Requirements:

- Minimal travel required (occasional travel to team or headquarters locations as needed).

Marriott’s core values:

At Marriott, our core value make us who we are. We believe that success is never final. As we change and grow, the beliefs that are most important to us stay the same—putting people first, pursuing excellence, embracing change, acting with integrity, and serving our world. Being part of Marriott Tech Accelerator means being part of a proud history and a thriving culture.

📌 Marketing Technology Lead - Adobe-30692] (Hyderabad)
🏢 Marriott Tech Accelerator
📍 Hyderabad