Company Description Bubz Functional Beverages Private Limited is a new-age beverage company building India’s next generation of better-for-you sodas. Its flagship brand, Bubz, delivers “Real Soda.

Unreal

Benefits.” by combining familiar soft drink flavors with functional ingredients, including 6g of prebiotic fiber per 250ml slim can, zero added sugar, and no preservatives or artificial colors. Naturally sweetened with monk fruit and under 15 calories per can, Bubz currently offers four flavors: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. The brand targets conscious consumers such as Gen Z, young professionals, and fitness enthusiasts, focusing on D2C, quick commerce, and modern trade channels. Bubz aims to make functional beverages mainstream in India by offering sodas that feel aspirational, social, and fun, without compromises or gimmicks.

Role Description The Head of Marketing will lead Bubz’s brand, growth, and consumer engagement efforts in India. This full time, on-site role is based in Mumbai and is responsible for developing and executing integrated marketing strategies across D2C, quick commerce, and modern trade channels.

Day-to-day responsibilities include building and managing the marketing team, overseeing brand positioning and communication, planning campaigns, and driving digital and offline activation to increase awareness, trial, and repeat purchase. The role involves conducting consumer and market analysis, defining go-to-market and launch plans for new flavors or formats,



and optimizing marketing spend for ROI. The Head of Marketing will also collaborate closely with sales, product, and leadership to align marketing initiatives with business objectives and ensure consistent brand experience across all touchpoints.

Qualifications

- Candidates should possess robust Market Planning and Marketing Management skills, with experience designing and executing end-to-end brand and growth strategies.
- Candidates should possess Market Research skills to analyze consumer behavior, category trends, and competitive landscapes, and to translate insights into actionable marketing plans.
- Candidates should possess Sales-related skills, including working closely with sales teams to support channel activation, trade marketing, and performance tracking.
- Candidates should possess Public Relations skills to build brand visibility, manage media relationships, and handle external communications.
- Experience in FMCG or beverage marketing, especially with youth or lifestyle brands, is highly beneficial.
- Proven track record in digital marketing, performance marketing, and social media strategy is preferred.
- Strong leadership and team management capabilities, with the ability to collaborate across functions and mentor marketing talent.
- Excellent communication, analytical, and project management skills; ability to work in a fast-paced, high-growth environment.
- Relevant bachelor’s or master’s degree in Marketing, Business, or a

📌 Head of Marketing (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai