Position: Head – Marketing (Corporate)

Location: Bangalore – Corporate Office

Experience: 12–18 Years (Real Estate Developers with PAN-India / multi-city residential project exposure)

CTC: Up to ₹36 LPA

Qualification: Graduate/Postgraduate in Marketing / MBA Marketing preferred

Reporting To: CEO

Role Overview:

Looking for a strategic Real Estate Marketing Leader to build corporate brand positioning, lead project marketing strategies and drive business growth, sales velocity and revenue through integrated marketing initiatives.

Key Responsibilities:

- Develop corporate brand strategy, positioning, brand architecture and long-term brand-building initiatives.
- Define project-specific positioning, customer segmentation and go-to-market strategies.
- Lead end-to-end marketing strategies for residential project launches and sustenance campaigns.
- Drive ATL, BTL, Digital Marketing, Performance Marketing, PR and Brand Communications.
- Lead demand generation, lead quality, lead-to-conversion ratio and sales velocity.
- Drive market research, competitor analysis, customer insights and micro-market analysis.
- Own marketing budgets (₹15–40 Cr),



campaign effectiveness and marketing ROI.
- Lead channel partner marketing, events, referral programmes and digital initiatives.
- Build and lead marketing teams; manage creative, media, digital and PR agencies.
- Work closely with Sales, CRM and Project Development teams to achieve revenue and sales targets.

- Mandatory Skills:

- Real Estate Developer-side marketing experience (Residential projects).
- Corporate Brand Strategy, Brand Positioning and Brand Architecture.
- Residential Project Launch & Go-to-Market Strategy.
- ATL, BTL, Digital & Performance Marketing.
- Lead Generation, Sales Funnel Management and Conversion Analytics.
- Market Research, Customer Segmentation and Competitor Analysis.
- Marketing Budget Management and ROI Analysis.
- Agency Management, PR, Media Planning and Team Leadership.

- Candidate Preference: Senior marketing leaders from established Real Estate Developers with PAN-India / multi-city residential project exposure. MBA Marketing preferred. NIGMA Institute of Construction candidates can be explored.

📌 Head – Marketing (Corporate)-Real Estate Developers with PAN-India / multi-city residential project exposure (Bengaluru)
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📍 Bengaluru