We are looking for a senior marketing leader who can strengthen OKAYAs brand, build a more effective digital ecosystem and drive consumer growth. The person need not be a specialist in every area, but should have strong brand fundamentals, good digital understanding, commercial orientation and the ability to lead teams and specialist partners.

Role Requirements

Brand Building

- Lead brand strategy, positioning and communication across categories.

- Drive major campaigns, product launches and consumer-facing initiatives.

- Ensure consistency across brand, category, product and corporate communication.

- Understand consumer behaviour, competition and market trends.

Digital &

- Consumer Growth

- Lead the digital marketing agenda across Google, Meta, YouTube and other relevant platforms.

- Oversee performance marketing, social media and digital campaigns.

- Improve website effectiveness, consumer journeys and lead capture.

- Work with SEO specialists to strengthen organic visibility and traffic.

- Build qualified lead-generation programs and improve lead quality.

Website, SEO &

- Lead Management

- Own website performance from a marketing and consumer-experience perspective.

- Ensure strong product discovery, useful content and conversion-oriented journeys.

- Track website traffic, organic growth, leads and conversion.

- Work with Sales, dealers and the call centre to improve lead response and follow-up.

Creative, Team &

- Agency Leadership





- Lead the in-house creative/content team and set transparent quality standards and priorities.

- Manage creative, digital, media, SEO and website partners effectively.

- Build internal capability while using specialist agencies where required.

- Create a strong review and accountability culture.

Commercial &

- Budget Responsibility

- Manage Brand &
- Digital budgets with strong focus on effectiveness and productivity.

- Balance long-term brand building with short-term demand generation.

- Use data and dashboards to guide decisions and optimise investments.

AI Knowledge &

- Usage

- Have practical working knowledge of AI in modern marketing.

- Encourage useful applications in research, content, creative development, SEO, campaign optimisation, reporting and consumer engagement.

- Use AI to improve productivity and decision quality without compromising judgement, accuracy or brand standards.

Preferred Experience

- Strong exposure to brand building and communication, with credible digital marketing experience with

Hybrid agency + brand experience

- Experience managing campaigns, agencies, budgets and teams.

- Exposure to website, SEO, performance marketing and lead generation; deep technical expertise is not mandatory.

- Experience in consumer durables, electricals, electronics, appliances, automotive, telecom, energy or another consumer-facing category is preferred

📌 Head - Brand, Digital and Consumer Growth (New Delhi)
🏢 OKAYA
📍 New Delhi