: Freelance Faculty for Digital Marketing and Business Analytics – MCA Program

Position: Freelance Faculty (Part time / Hourly Basis)

Location: Mira Road, Thane

About the Role

We are seeking an experienced and dynamic freelance faculty member to teach Digital Marketing and Business Analytics under the MCA Program .

The role involves delivering engaging lectures, discussing real-world marketing campaigns, and helping students understand digital marketing strategies, analytics tools, social media platforms, and emerging marketing technologies.

Subjects to be Taught

· Digital Marketing and Business Analytics The subject covers:

Ø Fundamentals of Digital Marketing and Digital Marketing Strategy

Ø Display Advertising, Search Engine Advertising and SEO

Ø Social Media Marketing across Facebook, LinkedIn, Instagram, X (Twitter) and YouTube

Ø Mobile Marketing and Digital Campaign Management

Ø Web Analytics, Marketing Metrics and Multi-Channel Attribution

Ø Digital Marketing Tools and Performance Reporting

Ø AI in Digital Marketing, Chatbots and Marketing Automation

Ø Big Data, Virtual Reality and Augmented Reality in Marketing

Key Responsibilities

· Deliver lectures, tutorials and practical/lab sessions as per the prescribed syllabus.

· Develop teaching material, assignments, assessments, question papers and case studies aligned with course objectives.

· Correct answer sheets whenever required.

· Design and evaluate practical assignments, case studies, presentations, viva examinations and internal assessments.

· Provide academic support and mentoring to students.





· Ensure completion of theory and practical syllabus within the semester timeline.

· Collaborate with the program team to improve pedagogy and curriculum delivery.

· Explain digital marketing concepts through practical examples, industry campaigns and current business applications.

· Guide students in understanding digital marketing tools, campaign performance, web analytics and data-driven marketing decisions.

Qualifications

· MCA (Master of Computer Applications) is mandatory.

· Strong understanding of digital marketing concepts, digital advertising, SEO, social media marketing, web analytics and marketing technologies.

· Hands-on knowledge of digital marketing platforms and analytics tools, such as Google Analytics, Google Ads, Meta Ads Manager and SEO tools, is preferred.

· Knowledge of AI applications in marketing, chatbots, marketing automation and data-driven marketing will be an added advantage.

· Relevant certifications in digital marketing, Google Analytics, Google Ads or social media marketing will be an added advantage.

Experience

· Minimum 2–3 years of teaching or industry experience in Digital Marketing, Digital Analytics, Online Marketing or related domains.

· Experience in academic curriculum delivery at the UG/PG level is preferred.

· Practical experience in digital marketing campaigns, SEO, paid advertising, social media management or web analytics will be an advantage.

· Exposure to modern teaching tools (LMS, online learning platforms, virtual classrooms) will be an advantage.

Skills Required

· Excellent communication and presentation skills.

Industry

Higher Education

Employment Type

Part-time

📌 Faculty for Digital Marketing & Business Analytics - MCA ( Freelance) (Mira Bhayandar)
🏢 edept
📍 Mira Bhayandar