Company Description Aleph-Labs is a creative engineering company founded in 2006, headquartered in Singapore and operating across the Asia Pacific region. The team designs and builds financial, internet, mobile, and desktop solutions for a diverse portfolio of clients. With deep expertise in both technology and design, Aleph-Labs specializes in bridging the gap between user experience and robust engineering.

The company has grown to nearly 300 team members and maintains a strong, borderless culture that encourages collaboration and innovation across markets. Aleph-Labs is user-centric, focused on creating applications people enjoy using and clients are proud to own, treating every challenge as an opportunity to craft functional and flexible solutions.

Role Description This full-time remote role combines responsibilities in e-commerce management, Shopify operations, journalism, and digital marketing. Day-to-day tasks include managing and optimizing Shopify storefronts, overseeing product listings, monitoring site performance, and improving conversion rates and customer experience. The role also involves researching and writing news-style content, press releases, and feature articles that communicate brand stories, product updates, and industry insights.

In addition, the executive plans and executes digital marketing campaigns across channels, analyzes campaign performance, and collaborates with design and technology teams to ensure content and messaging are consistent and user-focused. The position requires proactive communication with internal stakeholders, timely delivery of content and campaign assets, and continuous learning to keep pace with e-commerce and digital marketing trends.

Key Responsibilities

- Own and execute the customer engagement funnel across EDM, Shopify Messaging, and WhatsApp Business,



from acquisition and conversion through to retention and repeat purchase
- ⁠Independently plan and create content for campaigns, newsletters, promotions, and product launches, not just execute briefs handed to you
- ⁠Develop a content calendar and messaging strategy that keeps customers engaged between major sales events
- ⁠Manage and maintain the Shopify storefront, including product listings, theme updates, and page maintenance
- ⁠Track funnel performance (traffic, conversion, retention, campaign engagement) and translate data into actionable recommendations
- ⁠Liaise with design and retail team members to coordinate content and campaign assets
- ⁠Continuously test and improve strategies to grow online sales and customer lifetime value

Requirements

- At least 2-4 years of experience in e-commerce, digital marketing, or content/communications, with clear ownership of campaigns or content (not just execution)
- ⁠Strong copywriting and content creation skills, able to generate ideas independently
- ⁠Demonstrated experience planning and running EDM campaigns (Klaviyo, Mailchimp, Shopify Email, or similar)
- ⁠Understanding of the marketing funnel and how different channels (EDM, messaging, social) work together to drive conversion and retention
- Working knowledge of Shopify (product listings, page/theme configuration)
- ⁠Familiarity with WhatsApp Business or similar customer messaging platforms
- ⁠Strong attention to detail and ability to manage multiple campaigns/listings accurately
- ⁠Ability to work independently in a rapid-paced, resource-lean environment

Preferred Qualifications

- Experience building retention or lifecycle marketing programsWorking knowledge of
- ⁠HTML/CSS or Shopify Liquid
- ⁠Prior experience within the lifestyle or homeware retail sector
- ⁠An eye for visual content and product presentatio

- Work Location: Remote

📌 E-Commerce, Shopify, Journalist & Digital Marketing Executive Role (India)
🏢 Aleph-Labs
📍 India