– Digital Marketing Manager (Real Estate)Company: CKPC Properties

Position: Digital Marketing Manager

Department: Marketing

Location: Bangalore, Karnataka

Experience: 4-9 Years

Industry: Real Estate / Property Development / Real Estate Consulting

Employment Type: Full-time

Reporting To: Head of Marketing / Business Head

Role OverviewWe are looking for a dynamic and result-oriented Digital Marketing Manager with strong experience in the real estate industry to lead and execute the company's digital marketing strategy.

The individual will be responsible for developing digital campaigns, strengthening brand visibility, generating quality leads for ongoing and upcoming real estate projects, and driving measurable business growth through various digital platforms.

The ideal candidate should have hands-on expertise in performance marketing, SEO, SEM, social media marketing, lead generation, content strategy and marketing analytics, preferably within the Bangalore real estate market.

Key Responsibilities1.

Digital Marketing

Strategy &

• Planning

- Develop and execute comprehensive digital marketing strategies aligned with business and project sales objectives.
- Plan and implement digital campaigns for existing and upcoming real estate projects.
- Build project-specific marketing strategies to improve brand awareness, customer engagement and lead generation.
- Manage digital marketing budgets and ensure optimum utilisation of marketing spends.
- Identify new digital opportunities, platforms and marketing trends to strengthen the company's online presence.

2.

Performance

Marketing &

• Lead Generation
- Plan, execute and optimise paid campaigns across Google Ads, Meta Ads (Facebook and Instagram) and other relevant digital platforms.
- Drive quality leads for residential, commercial and other real estate projects.
- Monitor campaign performance, cost per lead (CPL), cost per acquisition (CPA), conversion rates and return on ad spend (ROAS).
- Develop audience segmentation, retargeting and remarketing strategies.
- Work closely with the sales team to improve lead quality, lead conversion and campaign effectiveness.
- Continuously optimise campaigns to improve lead generation efficiency and reduce acquisition costs.

3.

Social

Media &

• Brand Management
- Manage and strengthen the company's presence across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.




- Develop monthly social media calendars and content strategies.
- Oversee the creation of engaging content, creatives, reels, videos, project walkthroughs and promotional campaigns.
- Ensure consistent brand communication across all digital platforms.
- Monitor social media engagement, audience growth and brand sentiment.

4. SEO, SEM & • Website Management
- Develop and implement SEO strategies to improve organic search rankings and website visibility.
- Manage Google Search campaigns and keyword strategies.
- Oversee website content, landing pages, project pages and lead-generation forms.
- Improve website traffic, user experience and conversion performance.
- Monitor website analytics and identify opportunities for optimisation.

5.

Real Estate Project

Marketing
- Plan and execute digital marketing campaigns for ongoing and upcoming real estate projects.
- Develop project launch campaigns, promotional activities and digital brand positioning.
- Coordinate project-specific marketing collateral, brochures, videos, landing pages and digital creatives.
- Understand project USPs, location advantages, target customers and competitor positioning.
- Develop hyperlocal marketing campaigns targeting potential property buyers in Bangalore.
- Support pre-launch, launch and post-launch marketing activities.

6. Agency & • Vendor Management
- Manage external digital marketing agencies, creative agencies, media partners and production vendors.
- Coordinate with designers, content creators, photographers and video production teams.
- Ensure timely delivery of marketing campaigns and creative assets.
- Monitor vendor performance, campaign quality and marketing deliverables.

7. Analytics, Reporting & • Performance Monitoring
- Prepare monthly digital marketing performance reports.
- Track campaign-wise leads, CPL, conversion rates, website traffic and marketing ROI.
- Use Google Analytics 4, Google Tag Manager, Meta Business Suite and other analytics tools.
- Analyse campaign performance and recommend corrective measures.
- Present marketing performance, insights and recommendations to management.





Required Skills & • Competencies
- Strong expertise in performance marketing and digital lead generation.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Excellent understanding of SEO, SEM and social media marketing.
- Experience in real estate project marketing and property lead generation.
- Knowledge of CRM integration, marketing automation and lead tracking.
- Robust analytical and data interpretation skills.
- Budget planning and campaign optimisation capabilities.
- Excellent communication, coordination and stakeholder management skills.
- Ability to manage multiple campaigns and project launches simultaneously.

Educational Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.
- MBA in Marketing or a relevant digital marketing certification will be an added advantage.

Experience Requirements
- 5-9 years of overall experience in digital marketing.
- Minimum 2-3 years of relevant experience in the real estate industry preferred.
- Proven experience in managing digital marketing campaigns for real estate projects.
- Experience in handling performance marketing budgets and lead-generation campaigns.
- Prior experience managing agencies, vendors and internal marketing teams.

Key Performance Indicators (KPIs)
1. Quality lead generation and monthly lead targets.
2. Cost per lead (CPL) and cost per acquisition (CPA).
3. Lead-to-site-visit conversion ratio.
4. Site-visit-to-booking conversion contribution.
5. Return on ad spend (ROAS) and marketing ROI.
6. Website traffic and organic search growth.
7. Social media reach, engagement and audience growth.
8. Campaign performance and budget utilisation.
9. Project-wise digital marketing performance.
10. Timely execution of marketing campaigns and project launches.

Ideal Candidate ProfileThe ideal candidate should be a strategic yet hands-on digital marketing professional with a strong understanding of the real estate business. The candidate must be capable of independently managing digital marketing initiatives, driving qualified property leads, building brand visibility and supporting the sales team in achieving project-wise revenue objectives. Candidates with experience in Bangalore's residential and commercial real estate market, particularly in project marketing and performance-led lead generation, will be preferred.

📌 Digital Marketing Manager- Real Estate (Bengaluru)
🏢 CKPC Properties
📍 Bengaluru