Company Description Preventive by Apollo (ProHealth by Apollo) is India’s most comprehensive preventive health check program, designed to move healthcare from reactive treatment to proactive health management. Built on Apollo’s 43+ years of healthcare leadership and over 30 million health checks, ProHealth combines predictive risk assessment, advanced diagnostics, and physician-led evaluation to deliver personalized health insights. The program tailors recommendations to each individual’s age, risk profile, and lifestyle, supported by dedicated health mentors and continuous monitoring.

Through structured action plans and sustained engagement, Preventive by Apollo empowers individuals to predict risks, prevent disease, and actively manage lifestyle conditions for better long-term health outcomes.

ROLE PURPOSE

Own the online demand engine by connecting audiences, cohorts, customer journeys, paid media, landing pages and performance analytics into one conversion-focused growth system.

KEY OUTCOMES

· One trusted cross channel performance view

· Clear cohort and customer journey strategy

· Stronger SEM, Meta and CRM optimisation

· Faster landing page experimentation and conversion improvement

· Actionable insight that closes the current analytics gap

· Website content and keyword inputs

CORE RESPONSIBILITIES

· Define CRM cohorts, journey logic, messaging requirements and optimisation plans with the Brand and Content Lead.

· Own SEM and Meta strategy, including audiences, keywords, campaign architecture, creative requirements and city specific plans.

· Set landing page requirements and lead build,



testing and conversion optimisation with web resources.

· Create cross channel dashboards covering cohorts, campaigns, creatives, landing pages and call centre outcomes.

· Analyse performance, attribution and customer journeys; convert findings into clear optimisation actions.

· Establish data definitions, QA routines and reporting standards with analytics and extraction teams.

· Run structured experiments across audience, message, creative, media and landing page variables.

· Coordinate campaign setup and publishing while retaining internal ownership of strategy and optimisation.

SUCCESS MEASURES

· Qualified lead and conversion growth

· Cost per qualified lead/acquisition

· Landing-page conversion rate

· Cohort response and journey progression

· Campaign ROI

· Experiment velocity

· Reporting accuracy and timeliness

· Percentage of spend covered by actionable insight.

CANDIDATE PROFILE

Analytical growth marketer who can integrate media, CRM, conversion, analytics and experimentation rather than manage channels in silos. Comfortable challenging data quality and turning analysis into action. Familiarity with content experimentation and impact

EXPERIENCE AND CAPABILITIES

5-8 years in performance marketing, growth, CRM or digital analytics. Robust command of SEM, Meta, cohort analysis, attribution, dashboards, landing-page optimisation and experimentation. Advanced spreadsheet and data interpretation skills; martech familiarity preferred.

KEY INTERFACES

· Brand and Content Lead

· Call Centre

· Central Media Team

· Data extraction team

· Analytics and MarTech teams

· Web developer

· Creative Lead

📌 Digital Marketing Growth Lead (Hyderabad)
🏢 Preventive by Apollo
📍 Hyderabad