Amazing India - Supply Ecosystem Lead

Bring FPOs, artisan collectives and SHGs onto India's open commerce network.

Delhi | 10-15 years | 5 days WFO

About ONDC

ONDC is building an open network for digital commerce in India — enabling buyers, sellers, logistics providers and technology platforms to connect and transact across an interoperable network.

Impact Retail brings the product of Kissans and Karigars onto that same network.

That is where you come in.

The Role

We're hiring a Supply Ecosystem Lead for Impact Retail within the Retail Category team at ONDC.

This role plays a critical function, ensuring category growth, operational readiness and early-stage activation of impact-led supply partners — FPOs, agri-producer collectives, artisan clusters, SHGs and handicraft enterprises.

It provides the opportunity to be part of the 0-1 journey of one of the most creative market-building initiatives, while directly furthering financial and market inclusion for underserved producer communities.

What You'll Own

- Identify and onboard high-potential impact supply partners — FPOs, agri and food producer collectives, artisan groups, SHGs and handicraft enterprises — across categories such as agri produce, handicrafts, handloom, and home & lifestyle.

- Lead closure for commercial agreements and drive the onboarding journey with these partners, accounting for their varying levels of digital readiness.

- Build relationships with producer organisations, aggregators, NGOs and government-linked livelihood missions, aligning on GTM plans and growth objectives.





- Seek and execute promotional offers and marketing support in coordination with sellers, aggregators and enabler partners.

- Ensure visibility of sellers' catalogues across the network, supporting catalogue digitisation where partners need hand-holding.

- Act as the primary support interface for onboarded sellers and supply partners post-go-live.

- Diagnose and resolve operational, catalog, pricing and fulfilment issues in coordination with internal teams and aggregators/enablers.

- Track supply-side health metrics such as order success rate, cancellations and SLA adherence.

- Maintain regular communication with partners, adapting communication style for those with limited prior digital commerce exposure.

- Surface systemic issues and contribute to continuous improvement, with particular attention to onboarding friction unique to impact-sector supply.

What Success Looks Like

You become the trusted partner for impact-led supply on ONDC — onboarding FPOs, artisan collectives and SHGs, and helping them go from first catalogue upload to consistent, transacting sellers on the network.

What We're Looking For





- 6–9 years of experience managing sales & growth in a key account management role; experience with FPOs, agri value chains, artisan/handicraft ecosystems, SHGs, or livelihood/impact-sector programs preferred.

- Strong execution skills with high attention to detail and the ability to get things done.

- Comfortable working across multiple internal teams and external partners, including aggregators, NGOs and government-linked missions.

- Structured problem-solver with strong follow-through.

- Empathy for working with partners who may have limited exposure to digital commerce, and patience to build capability alongside commercial outcomes.

A strong plus

Experience across FPOs | agri value chains | artisan and handicraft ecosystems | SHGs | livelihood and impact-sector programs.

This Role Is For You If...

You want your commercial work to also drive financial and market inclusion.

You are patient enough to build digital capability alongside a deal, not instead of one.

You enjoy working with aggregators, NGOs and government missions as much as with sellers directly.

And you want direct exposure to grassroots producer organisations and senior leadership alike.

Why ONDC?

This is an opportunity to work at the intersection of public policy, technology and national commerce.

You won't just onboard supply partners.

You will help bring underserved producers into India's digital economy.

Read more about ONDC (click to read)

Visit our website at ondc.org

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📌 Amazing India - Supply Ecosystem Lead (Delhi)
🏢 ONDC
📍 Delhi